{"id":26597,"date":"2019-12-09T10:50:00","date_gmt":"2019-12-09T09:50:00","guid":{"rendered":"https:\/\/examinare.ecommerce.theonlykroon.com\/?p=26597"},"modified":"2019-12-09T10:50:00","modified_gmt":"2019-12-09T09:50:00","slug":"market-research-in-germany","status":"publish","type":"post","link":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/news\/2019\/12\/09\/market-research-in-germany\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u1edf \u0110\u1ee9c"},"content":{"rendered":"

\u0110\u1ee9c, \u1edf ch\u00e2u \u00c2u, c\u00f3 th\u1ec3 n\u00f3i l\u00e0 c\u00f3 n\u1ec1n kinh t\u1ebf qu\u1ed1c gia l\u1edbn nh\u1ea5t trong to\u00e0n ch\u00e2u \u00c2u. Tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 l\u00e0 n\u01b0\u1edbc l\u1edbn th\u1ee9 t\u01b0 v\u1ec1 GPD danh ngh\u0129a tr\u00ean th\u1ebf gi\u1edbi, v\u00e0 c\u0169ng l\u00e0 n\u01b0\u1edbc l\u1edbn th\u1ee9 n\u0103m v\u1ec1 GDP (PPP). Theo IMF, qu\u1ed1c gia n\u00e0y t\u1ea1i 2017 chi\u1ebfm kho\u1ea3ng 28% n\u1ec1n kinh t\u1ebf khu v\u1ef1c euro. \u0110\u1ee9c c\u0169ng l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp c\u1ee7a Eurozone v\u00e0 Li\u00ean minh ch\u00e2u \u00c2u.<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y r\u1eb1ng trong n\u0103m 2016, \u0110\u1ee9c \u0111\u00e3 \u0111\u0103ng k\u00fd th\u1eb7ng d\u01b0 th\u01b0\u01a1ng m\u1ea1i l\u1edbn nh\u1ea5t tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1edbi s\u1ed1 ti\u1ec1n kh\u1ed5ng l\u1ed3 $ 310 t\u1ef7 khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh v\u1ed1n l\u1edbn nh\u1ea5t trong kinh doanh xu\u1ea5t kh\u1ea9u tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

Trong 2017, \u0110\u1ee9c, theo nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00f3 n\u1ec1n kinh t\u1ebf s\u1ea3n xu\u1ea5t l\u1edbn nh\u1ea5t tr\u00ean kh\u1eafp ch\u00e2u \u00c2u v\u00e0 tr\u00ean th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 suy tho\u00e1i t\u00e0i ch\u00ednh \u0111ang di\u1ec5n ra tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

\u0110\u00f3ng g\u00f3p c\u1ee7a c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 trong n\u1ec1n kinh t\u1ebf c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc l\u00ean \u0111\u1ebfn kho\u1ea3ng 70% t\u1ed5ng GPD, c\u00f4ng nghi\u1ec7p ghi nh\u1eadn 29.1% trong khi ng\u00e0nh n\u00f4ng nghi\u1ec7p c\u00f3 kho\u1ea3ng 0.9%.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i v\u00e0 v\u1eadn t\u1ea3i.<\/h2>\n

\u0110\u1ee9c, theo nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ch\u1ee7 y\u1ebfu giao d\u1ecbch trong \u00f4 t\u00f4, h\u00e0ng h\u00f3a h\u00f3a h\u1ecdc, d\u01b0\u1ee3c ph\u1ea9m, m\u00e1y m\u00f3c, s\u1ea3n ph\u1ea9m \u0111i\u1ec7n, c\u0169ng nh\u01b0 thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, kim lo\u1ea1i c\u01a1 b\u1ea3n, cao su v\u00e0 nh\u1ef1a v\u00e0 c\u0169ng l\u00e0 s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m.<\/p>\n

\u0110\u1ee9c c\u0169ng gi\u00e0u mu\u1ed1i, g\u1ed7, kali v\u00e0 lignite. Tr\u00ean th\u1ef1c t\u1ebf, \u1edf bang Lower Saxony, c\u00f3 m\u1ed9t s\u1ed1 ngu\u1ed3n kh\u00ed thi\u00ean nhi\u00ean nh\u1ecf \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Ngo\u00e0i ra, n\u01b0\u1edbc C\u1ed9ng h\u00f2a D\u00e2n ch\u1ee7 \u0110\u1ee9c khai th\u00e1c urani \u1edf d\u00e3y n\u00fai Ore cho \u0111\u1ebfn khi t\u00e1i th\u1ed1ng nh\u1ea5t. \u0110\u1ee9c v\u1eabn l\u00e0 2. qu\u1ed1c gia xu\u1ea5t kh\u1ea9u l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u00e0 c\u0169ng l\u00e0 qu\u1ed1c gia c\u00f3 n\u1ec1n kinh t\u1ebf ph\u1ee9c t\u1ea1p th\u1ee9 ba, theo Ch\u1ec9 s\u1ed1 ph\u1ee9c t\u1ea1p kinh t\u1ebf (ECI).<\/p>\n

\u0110\u1ee9c c\u00f3 Hoa K\u1ef3 d\u1eabn \u0111\u1ea7u m\u1ee5c ti\u00eau xu\u1ea5t kh\u1ea9u c\u1ee7a m\u00ecnh v\u1edbi ($111B theo nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, sau \u0111\u00f3 l\u00e0 Ph\u00e1p v\u1edbi ($103B v\u1edbi Trung Qu\u1ed1c \u1edf v\u1ecb tr\u00ed th\u1ee9 ba v\u1edbi ($95B), c\u0169ng nh\u01b0 Anh v\u00e0 H\u00e0 Lan l\u1ea7n l\u01b0\u1ee3t \u1edf 4. v\u00e0 5.. \u0110\u1ee9c gi\u00e1p v\u1edbi B\u1ec9, C\u1ed9ng h\u00f2a S\u00e9c, Luxembourg, \u00c1o, H\u00e0 Lan, Th\u1ee5y S\u0129 v\u00e0 Ba Lan. \u0110i b\u1eb1ng \u0111\u01b0\u1eddng bi\u1ec3n trong khi \u0111\u00f3 d\u1eabn \u0111\u1ebfn V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 Th\u1ee5y \u0110i\u1ec3n.<\/p>\n

Challenges Of Market Research in \u0110\u1ee9c.<\/h2>\n

S\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf c\u1ee7a \u0110\u1ee9c l\u00e0 \u1ed5n \u0111\u1ecbnh nh\u01b0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 cho th\u1ea5y, v\u00e0 \u0111i \u0111\u1ebfn tr\u01b0\u1edbc, n\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 tr\u1edf n\u00ean t\u1ed1t h\u01a1n khi h\u1ecd ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong nhi\u1ec1u n\u0103m m\u00e0 kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u n\u00e0o \u0111\u1ec3 th\u1ea3 l\u1ecfng, kinh t\u1ebf. Nh\u01b0ng, m\u1eb7c d\u00f9 n\u1ec1n kinh t\u1ebf th\u1ecbnh v\u01b0\u1ee3ng, r\u1ee7i ro l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd li\u00ean quan \u0111\u1ebfn ti\u1ebfn tr\u00ecnh kinh t\u1ebf trong t\u01b0\u01a1ng lai l\u00e0 t\u1ef7 l\u1ec7 sinh c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc \u0111ang gi\u1ea3m, l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ea5p nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

\u0110i\u1ec1u n\u00e0y ph\u1ed5 bi\u1ebfn \u1edf m\u1ed9t s\u1ed1 ph\u1ea7n c\u1ee7a x\u00e3 h\u1ed9i v\u1edbi m\u1ee9c h\u1ecdc v\u1ea5n cao h\u01a1n, v\u00ec h\u1ecd ch\u1ee7 y\u1ebfu ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho t\u1ef7 l\u1ec7 sinh s\u1ea3n th\u1ea5p. Do \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean s\u1ebd gi\u1ea3m v\u00e0 chi ph\u00ed c\u1ee7a ch\u00ednh ph\u1ee7, trong \u0111\u00f3 c\u1ea7n h\u1ed7 tr\u1ee3, v\u00ed d\u1ee5, ch\u0103m s\u00f3c y t\u1ebf v\u00e0 ng\u01b0\u1eddi ngh\u1ec9 h\u01b0u s\u1ebd t\u0103ng n\u1ebfu xu h\u01b0\u1edbng kh\u00f4ng \u0111\u01b0\u1ee3c thay \u0111\u1ed5i.<\/p>\n

T\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng.<\/h2>\n

Th\u1ecb tr\u01b0\u1eddng trung t\u00e2m d\u1eef li\u1ec7u \u0110\u1ee9c c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng cao nh\u1ea5t \u1edf CAGR kho\u1ea3ng 5% gi\u1eefa th\u1eddi gian trong 2018-2024.<\/p>\n

\u0110i theo th\u1ecb tr\u01b0\u1eddng x\u00e2y d\u1ef1ng trung t\u00e2m d\u1eef li\u1ec7u \u1edf \u0110\u1ee9c \u0111\u00e3 d\u1ef1 \u0111o\u00e1n th\u1eddi gian 2019-24 nh\u01b0 m\u1ed9t th\u1eddi gian th\u00fa v\u1ecb \u0111i ti\u1ebfp. Ngo\u00e0i ra, t\u1ef7 l\u1ec7 n\u1ee3 v\u1edbi GDP \u1edf \u0110\u1ee9c \u0111\u00e3 \u0111\u1ea1t \u0111\u1ec9nh \u0111i\u1ec3m trong n\u0103m 2010 khi n\u00f3 \u0111\u1ee9ng \u1edf m\u1ee9c 80.3% v\u00e0 \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 k\u1ec3 t\u1eeb \u0111\u00f3. V\u00e0 theo Eurostat, t\u1ed5ng n\u1ee3 c\u1ee7a ch\u00ednh ph\u1ee7 c\u1ee7a qu\u1ed1c gia n\u00e0y l\u00e0 \u20ac2.152.0 t\u1ef7 ho\u1eb7c kho\u1ea3ng 71.9% GDP c\u1ee7a n\u00f3 trong 2015. V\u00e0 nh\u01b0 m\u1ed9t k\u1ebft qu\u1ea3, ch\u00ednh ph\u1ee7 li\u00ean bang \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t ng\u00e2n s\u00e1ch th\u1eb7ng d\u01b0 c\u1ee7a \u20ac12.1 t\u1ef7, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi kho\u1ea3ng $13.1 t\u1ef7 trong n\u0103m 2015.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c c\u01a1 quan x\u1ebfp h\u1ea1ng t\u00edn d\u1ee5ng c\u1ee7a qu\u1ed1c gia ti\u00eau chu\u1ea9n v\u00e0 Poor’s Moody’s v\u00e0 Fitch x\u1ebfp h\u1ea1ng \u0111\u1ee9ng \u1edf m\u1ee9c cao nh\u1ea5t AAA v\u1edbi m\u1ed9t quan \u0111i\u1ec3m \u1ed5n \u0111\u1ecbnh trong n\u0103m 2016.<\/p>\n

T\u1ea1i sao ph\u1ea3i thu\u00ea ch\u00fang t\u00f4i?<\/h2>\n

C\u00f4ng ngh\u1ec7 \u0111ang ti\u1ebfn b\u1ed9 \u0111\u00e1ng k\u1ec3 \u1edf \u0110\u1ee9c v\u00e0 ph\u00e2n kh\u00fac ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n

Ch\u00fang t\u00f4i \u0111\u1eb7t tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 h\u1ed7 tr\u1ee3 b\u1ea1n v\u1edbi nghi\u00ean c\u1ee9u ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng qua \u0111\u1ed5i m\u1edbi d\u1eef li\u1ec7u, v\u00e0 c\u0169ng \u0111\u1ec3 cho b\u1ea1n nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 b\u1ea5t k\u1ef3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u1ee7a b\u1ea1n cho ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n th\u00e0nh l\u1eadp doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u1edf \u0110\u1ee9c.<\/p>\n

H\u01a1n n\u1eefa, trong x\u00e3 h\u1ed9i n\u00e0y \u0111\u1ea7y nh\u1eefng c\u00f4ng ngh\u1ec7 ch\u1ea1y \u0111\u1ec3 ch\u1ea1y c\u00e1c nhi\u1ec7m v\u1ee5 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi m\u00e0 \u1edf trong ng\u00f3n tay c\u1ee7a ch\u00fang ta, nh\u01b0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng \u0111\u00f4 th\u1ecb Savvy, t\u00ednh to\u00e1n ph\u00e2n t\u00e1n, Internet c\u1ee7a c\u00e1c v\u1eadt v\u00e0 an ninh m\u1ea1ng \u0111\u1ec1u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n v\u00e0o kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm c\u1ee7a c\u00e1c nh\u00e0 xu\u1ea5t kh\u1ea9u to\u00e0n c\u1ea7u. Thu\u00ea ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a b\u1ea1n \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n v\u00ec b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch l\u1edbn t\u1eeb chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 v\u1ecb tr\u00ed t\u1eeb d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i v\u00e0 gi\u1ea3i quy\u1ebft doanh nghi\u1ec7p th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n \u1edf \u0110\u1ee9c.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ee9c, \u1edf ch\u00e2u \u00c2u, c\u00f3 th\u1ec3 n\u00f3i l\u00e0 c\u00f3 n\u1ec1n kinh t\u1ebf qu\u1ed1c gia l\u1edbn nh\u1ea5t trong to\u00e0n ch\u00e2u \u00c2u. Tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 l\u00e0 n\u01b0\u1edbc l\u1edbn th\u1ee9 t\u01b0 v\u1ec1 GPD danh ngh\u0129a tr\u00ean th\u1ebf gi\u1edbi, v\u00e0 c\u0169ng\u2026<\/p>\n","protected":false},"author":0,"featured_media":12177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-26597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-1382.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts\/26597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/comments?post=26597"}],"version-history":[{"count":2,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts\/26597\/revisions"}],"predecessor-version":[{"id":26636,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts\/26597\/revisions\/26636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/media\/12177"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/media?parent=26597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/categories?post=26597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/tags?post=26597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}