{"id":26541,"date":"2019-10-02T07:50:00","date_gmt":"2019-10-02T05:50:00","guid":{"rendered":"https:\/\/examinare.ecommerce.theonlykroon.com\/?p=26541"},"modified":"2019-10-02T07:50:00","modified_gmt":"2019-10-02T05:50:00","slug":"here-s-how-to-avoid-making-the-most-common-mistakes-when-sending-nps-surveys","status":"publish","type":"post","link":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/news\/2019\/10\/02\/here-s-how-to-avoid-making-the-most-common-mistakes-when-sending-nps-surveys\/","title":{"rendered":"\u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 tr\u00e1nh l\u00e0m sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t, khi g\u1eedi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t NPS."},"content":{"rendered":"<p>\u1ede \u0111\u00e2y t\u1ea1i Examinare, ch\u00fang t\u00f4i t\u1ea1o ra c\u00e1c ph\u00e9p \u0111o Net Promoter Score, c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t NPS cho kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi \u0111o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e1ch th\u1ee9c. NPS l\u00e0 m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t ng\u1eafn th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t NPS \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00f4ng \u0111\u00fang ng\u00e0y nay b\u1eb1ng c\u00e1ch g\u1eedi ch\u00fang \u0111\u1ebfn m\u1ed7i kh\u00e1ch h\u00e0ng ngay sau m\u1ed7i l\u1ea7n mua. G\u1eedi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t qu\u00e1 nhanh m\u1ed7i l\u1ea7n s\u1ebd cho b\u1ea1n d\u1eef li\u1ec7u sai \u0111\u1ec3 l\u00e0m vi\u1ec7c, c\u0169ng nh\u01b0 th\u00f4ng tin sai l\u1ec7ch.<\/p>\n<p>Nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t b\u1ea1n n\u00ean tr\u00e1nh khi g\u1eedi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t NPS:<\/p>\n<ul>\n<li>G\u1eedi NPS kh\u00f4ng ch\u1ec9 cho m\u1ed7i l\u1ea7n mua m\u00e0 c\u00f2n h\u00e0ng n\u0103m cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng.<\/li>\n<li>\u0110\u1eebng qu\u00ean th\u00eam \u00edt nh\u1ea5t 1 c\u00e2u h\u1ecfi ti\u1ebfp theo cho c\u00e1c m\u1ee9c \u0111i\u1ec3m 1-2 tr\u00ean thang n\u0103m \u0111i\u1ec3m v\u00e0 c\u00e1c m\u1ee9c \u0111i\u1ec3m 1-6 tr\u00ean thang 10 \u0111i\u1ec3m.<\/li>\n<li>Gi\u1eef c\u00e2u h\u1ecfi NPS trung l\u1eadp v\u00e0 kh\u00f4ng l\u00e0m n\u00f3 d\u01b0\u01a1ng t\u00ednh.<\/li>\n<li>Lu\u00f4n lu\u00f4n ch\u1eafc ch\u1eafn ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ec1n.<\/li>\n<li>NPS kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u1ec9 qua E-mail. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t \u0111i\u1ec7n tho\u1ea1i v\u00e0 SMS.<\/li>\n<li>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 th\u1eddi gian cho c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng ty c\u00f3 kinh nghi\u1ec7m trong ch\u00fang.<\/li>\n<\/ul>\n<h2>G\u1eedi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t NPS kh\u00f4ng ch\u1ec9 cho m\u1ed7i l\u1ea7n mua m\u00e0 c\u00f2n h\u00e0ng n\u0103m cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng.<\/h2>\n<p>Ch\u00fang t\u00f4i khuy\u1ebfn c\u00e1o s\u1eed d\u1ee5ng NPS h\u00e0ng n\u0103m \u0111\u1ec3 t\u0103ng s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng trong su\u1ed1t n\u0103m, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi \u0111\u00e3 kh\u00f4ng mua s\u1eafm trong 6 th\u00e1ng tr\u01b0\u1edbc. H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty m\u1eafc l\u1ed7i khi s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t NPS trong 1-14 ng\u00e0y mua. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a c\u1ee7a h\u1ecd ho\u1eb7c ch\u01b0a b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng ch\u00fang. \u0110\u00f3 l\u00e0 \u1ea5n t\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 gi\u00fap b\u1ea1n b\u00e1n nhi\u1ec1u h\u01a1n m\u1ed9t l\u1ea7n. C\u00f3 kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u00e0nh c\u00f4ng trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c th\u01b0\u01a1ng m\u1ea1i t\u1eeb xa.<\/p>\n<h2>\u0110\u1eebng qu\u00ean c\u00f3 \u00edt nh\u1ea5t 1 c\u00e2u h\u1ecfi theo th\u1ee9 t\u1ef1 cho 1-2 \u0111i\u1ec3m tr\u00ean thang 5 v\u00e0 1-6 \u0111i\u1ec3m tr\u00ean thang 10.<\/h2>\n<p>C\u00e2u h\u1ecfi theo th\u1ee9 t\u1ef1 l\u00e0 c\u00e2u h\u1ecfi cho ph\u00e9p ph\u00e2n t\u00edch kh\u1ea3o s\u00e1t c\u1ee7a b\u1ea1n c\u00f9ng v\u1edbi d\u1eef li\u1ec7u n\u1ec1n v\u00e0 kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ea3n th\u00e2n x\u1ebfp h\u1ea1ng. B\u1ea1n ph\u1ea3i lu\u00f4n c\u00f3 d\u1eef li\u1ec7u n\u1ec1n t\u1ea3ng cho ph\u00e9p b\u1ea1n \u0111\u1ecdc nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 mua v\u00e0 c\u00e1ch s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 t\u1ed1t h\u01a1n. H\u1ecd c\u00f3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a anh qu\u00e1 nhi\u1ec1u, n\u00ean anh n\u00ean ng\u1eebng kinh doanh v\u1edbi h\u1ecd kh\u00f4ng?<\/p>\n<h2>Gi\u1eef c\u00e2u h\u1ecfi NPS c\u1ee7a b\u1ea1n trung l\u1eadp v\u00e0 kh\u00f4ng qu\u00e1 t\u00edch c\u1ef1c.<\/h2>\n<p>N\u1ebfu b\u1ea1n ch\u01b0a t\u1ea1o ra m\u1ed9t c\u00e2u h\u1ecfi NPS tr\u01b0\u1edbc \u0111\u00f3, b\u1ea1n ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n s\u1ebd kh\u00f4ng l\u00e0m m\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t. \u0110\u1eebng gi\u1eef c\u00e2u h\u1ecfi \u0111\u00e1nh gi\u00e1 trong c\u00e1c \u00e2m thanh kh\u00e1c ngo\u00e0i trung l\u1eadp. L\u00e0m qu\u00e1 l\u1ea1c quan c\u00f3 ngh\u0129a l\u00e0 n\u00f3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c qu\u00e1 t\u1ef1 tin t\u1eeb ph\u00eda b\u1ea1n v\u00e0 b\u1ea1n c\u00f3 m\u1ed9t \u00fd ki\u1ebfn \u200b\u200b\u0111\u1ea7u ti\u00ean v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd tr\u1ea3 l\u1eddi. M\u1ed9t \u0111i\u1ec1u nh\u01b0 th\u1ebf c\u00f3 th\u1ec3 l\u00e0m t\u1ed5n h\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a anh nhi\u1ec1u h\u01a1n l\u00e0 n\u00f3 c\u00f3 v\u1ebb.<\/p>\n<h2>Lu\u00f4n lu\u00f4n ch\u1eafc ch\u1eafn ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ec1n.<\/h2>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng ho\u1eb7c kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ec1n, th\u00ec kh\u00f4ng c\u00f3 \u00fd ngh\u0129a ngay l\u1eadp t\u1ee9c \u0111\u1ec3 t\u1ea1o v\u00e0 g\u1eedi m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t NPS. Ngo\u1ea1i l\u1ec7 l\u00e0 n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t d\u1ecbch v\u1ee5 chung, n\u00f3 ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 cho to\u00e0n b\u1ed9 nh\u00f3m b\u1ea1n \u0111ang g\u1eedi \u0111\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t d\u1ecbch v\u1ee5 Internet.<\/p>\n<h2>NPS kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u1ec9 qua E-mail. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t \u0111i\u1ec7n tho\u1ea1i v\u00e0 SMS.<\/h2>\n<p>B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 t\u1ea5t c\u1ea3 \u0111\u1ecba ch\u1ec9 email cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 li\u00ean l\u1ea1c v\u1edbi h\u1ecd th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c, nh\u01b0 SMS v\u00e0 \u0111i\u1ec7n tho\u1ea1i. \u0110i\u1ec1u g\u00ec t\u1ea1o ra m\u1ed9t c\u00f4ng ty t\u1ed1t kh\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty trung b\u00ecnh, l\u00e0 n\u00f3 cung c\u1ea5p m\u1ed9t c\u01a1 h\u1ed9i cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ec3 tr\u1ea3 l\u1eddi cu\u1ed9c kh\u1ea3o s\u00e1t NPS c\u1ee7a m\u00ecnh. N\u1ebfu b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua \u0111i\u1ec7n tho\u1ea1i v\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi c\u00f3 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t theo c\u00e1ch \u0111\u00f3, trong tr\u01b0\u1eddng h\u1ee3p \u0111\u1ecba ch\u1ec9 e-mail kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ee9a trong d\u1eef li\u1ec7u mua h\u00e0ng, m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng n\u00f3i.<\/p>\n<h2>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 th\u1eddi gian cho c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng ty c\u00f3 kinh nghi\u1ec7m trong ch\u00fang.<\/h2>\n<p>M\u1ed9t ph\u00e9p \u0111o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c c\u1ea7n th\u1eddi gian. C\u00f3 th\u1ec3 m\u1ea5t \u0111\u1ebfn m\u1ed9t tu\u1ea7n cho m\u1ed9t ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh \u0111\u1ec3 t\u1ea1o m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t NPS. B\u1eb1ng c\u00e1ch \u0111\u1ec3 m\u1ed9t c\u00f4ng ty b\u00ean ngo\u00e0i c\u00f3 kinh nghi\u1ec7m, nh\u01b0 ch\u00fang t\u00f4i \u1edf Examinare, l\u00e0m to\u00e0n b\u1ed9 d\u1ef1 \u00e1n, b\u1ea1n ph\u1ea3i t\u1eadp trung ch\u1ec9 v\u00e0o vi\u1ec7c l\u1ea5y d\u1eef li\u1ec7u \u0111\u00fang th\u00f4ng qua h\u1ec7 th\u1ed1ng IT c\u1ee7a b\u1ea1n. N\u1ebfu n\u00f3 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c ghi ch\u00e9p (nh\u01b0 Prestashop, Magento v\u00e0 nhi\u1ec1u h\u01a1n), ch\u00fang ta c\u00f3 th\u1ec3 xu\u1ea5t d\u1eef li\u1ec7u n\u1ec1n \u1edf \u0111\u00f3 c\u0169ng nh\u01b0 v\u1eady. Khi b\u1ea1n s\u1eed d\u1ee5ng Examinare, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u00e1o c\u00e1o chi ti\u1ebft v\u1edbi th\u00f4ng tin r\u1ea5t h\u1eefu \u00edch v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. C\u0169ng c\u00f3 th\u1ec3 c\u00f3 d\u1ecbch v\u1ee5 li\u00ean t\u1ee5c d\u01b0\u1edbi d\u1ea1ng c\u00e1c ph\u00e9p \u0111o NPS th\u01b0\u1eddng xuy\u00ean.<\/p>\n<p><span>Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i t\u1ea1i Examinare \u0111\u1ec3 \u0111\u01b0\u1ee3c b\u00e1o gi\u00e1 v\u1ec1 cu\u1ed9c kh\u1ea3o s\u00e1t NPS h\u00f4m nay.<\/span><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u1ede \u0111\u00e2y t\u1ea1i Examinare, ch\u00fang t\u00f4i t\u1ea1o ra c\u00e1c ph\u00e9p \u0111o Net Promoter Score, c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t NPS cho kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi \u0111o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0\u2026<\/p>\n","protected":false},"author":0,"featured_media":10929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-26541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-1286.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts\/26541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/comments?post=26541"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts\/26541\/revisions"}],"predecessor-version":[{"id":26542,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts\/26541\/revisions\/26542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/media\/10929"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/media?parent=26541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/categories?post=26541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/tags?post=26541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}