S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 nghi\u00ean c\u1ee9u n\u00e0o nh\u01b0 kh\u1ea3o s\u00e1t th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c ph\u1ee5 thu\u1ed9c kh\u00f4ng ch\u1ec9 v\u00e0o c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c ch\u1ecdn \u0111\u00fang, s\u1ebd gi\u00fap t\u1ea1o ra n\u00f3 v\u00e0 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng \u1ee9ng c\u1ee7a ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd, nh\u01b0ng c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c so\u1ea1n th\u1ea3o m\u1ed9t c\u00e1ch c\u00f3 n\u0103ng l\u1ef1c. Trong khi \u0111\u1ea7u t\u01b0 ti\u1ec1n v\u00e0 n\u1ed7 l\u1ef1c trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3ng b\u00e1 c\u00e1c c\u00e2u h\u1ecfi, b\u1ea1n ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau s\u1ebd kh\u00f4ng b\u1ecf qua ch\u00fang, \u0111\u1ed1i x\u1eed v\u1edbi ch\u00fang m\u1ed9t c\u00e1ch khinh th\u01b0\u1eddng v\u00e0 s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin ch\u00ednh x\u00e1c. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch tu\u00e2n theo c\u00e1c quy t\u1eafc \u0111\u01a1n gi\u1ea3n c\u1ee7a vi\u1ec7c t\u1ea1o ra c\u00e2u h\u1ecfi.<\/p>\n
Tr\u01b0\u1edbc h\u1ebft, m\u1eabu kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t ch\u1ee7 \u0111\u1ec1, c\u1ea5u tr\u00fac v\u00e0 m\u1ee5c \u0111\u00edch nh\u1ea5t \u0111\u1ecbnh. C\u00e1c c\u00e2u h\u1ecfi v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau kh\u00f4ng li\u00ean quan \u0111\u1ebfn nhau c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn v\u00e0 g\u00e2y k\u00edch th\u00edch cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi. Kh\u00f4ng n\u00ean h\u1ecfi qu\u00e1 nhi\u1ec1u c\u00e2u h\u1ecfi. Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a anh b\u1eb1ng c\u00e1ch \u0111\u1ed3ng \u00fd tham gia cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao kh\u00f4ng c\u1ea7n ph\u1ea3i th\u1eed s\u1ee9c ki\u00ean nh\u1eabn c\u1ee7a anh ta v\u00e0 d\u1eadp t\u1eaft ni\u1ec1m \u0111am m\u00ea.<\/p>\n
M\u1ed9t th\u1ef1c h\u00e0nh t\u1ed1t l\u00e0 s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i c\u00e2u h\u1ecfi kh\u00e1c nhau cho c\u00e1c th\u00f4ng tin m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n
N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c l\u1ef1a ch\u1ecdn cho m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c cung c\u1ea5p, th\u00ec b\u1ea1n n\u00ean s\u1eed d\u1ee5ng t\u00f9y ch\u1ecdn v\u1edbi tr\u01b0\u1eddng cho v\u0103n b\u1ea3n t\u1ef1 do.<\/p>\n
Nh\u1edb r\u1eb1ng m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi y\u00eau c\u1ea7u m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi ph\u1ea3i bao g\u1ed3m m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn. N\u1ebfu b\u1ea1n b\u1ecf qua \u0111i\u1ec3m n\u00e0y th\u00ec th\u00f4ng tin thu \u0111\u01b0\u1ee3c s\u1ebd kh\u00f4ng ch\u00ednh x\u00e1c trong tr\u01b0\u1eddng h\u1ee3p t\u1ed1t nh\u1ea5t.<\/p>\n
Osgood scale \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1ed1i quan h\u1ec7 v\u1edbi m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ty b\u1eb1ng c\u00e1ch so s\u00e1nh c\u00e1c quan \u0111i\u1ec3m profile.<\/p>\n
Thang gradient \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c c\u00e2u h\u1ecfi ch\u1ee9a nhi\u1ec1u h\u01a1n m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c \u0111i\u1ec3m \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u c\u1ee7a ch\u00ednh c\u00e2u h\u1ecfi. V\u00ed d\u1ee5, “C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m sau c\u1ee7a s\u1ea3n ph\u1ea9m quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi b\u1ea1n?” C\u00e1c c\u00e2u tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y m\u1ed9t ma tr\u1eadn, c\u00e1c h\u00e0ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh c\u1ee7a s\u1ea3n ph\u1ea9m, “ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1, ch\u1ee9c n\u0103ng, ngo\u1ea1i h\u00ecnh”, trong khi c\u00e1c c\u1ed9t t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a ch\u1ee7 \u0111\u1ec1 nghi\u00ean c\u1ee9u, “kh\u00f4ng quan tr\u1ecdng, quan tr\u1ecdng trung b\u00ecnh kh\u00f4ng quan tr\u1ecdng, quan tr\u1ecdng, quan tr\u1ecdng nh\u1ea5t”.<\/p>\n
B\u1ea1n c\u0169ng n\u00ean cung c\u1ea5p cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ecf qua c\u00e2u h\u1ecfi. N\u1ebfu kh\u00f4ng, trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 b\u1ea5t k\u1ef3 kh\u00f3 kh\u0103n n\u00e0o, \u00f4ng ta s\u1ebd ch\u1ecdn l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean c\u00f3 s\u1eb5n.<\/p>\n
C\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/a>ph\u1ea3i ch\u00ednh x\u00e1c v\u00e0 r\u00f5 r\u00e0ng. N\u1ebfu c\u1ea7n thi\u1ebft, h\u00e3y x\u00e1c \u0111\u1ecbnh t\u00ean ch\u00ednh x\u00e1c, kho\u1ea3ng th\u1eddi gian, \u0111\u1eb7t c\u00e1c t\u00f9y ch\u1ecdn tr\u1ea3 l\u1eddi kh\u00f4ng tr\u00f9ng l\u1eb7p v\u1edbi nhau. V\u00ed d\u1ee5, m\u1ed9t c\u00e2u h\u1ecfi “B\u1ea1n mua bao nhi\u00eau chai bia trong nh\u1eefng ng\u00e0y ngh\u1ec9?” v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn tr\u1ea3 l\u1eddi “1-2, 2-4, 5-6, tr\u00ean 6” ph\u1ea7n l\u1edbn ng\u01b0\u1eddi tr\u1ea3 l\u1eddi s\u1ebd hi\u1ec3u kh\u00e1c nhau v\u00e0 th\u00f4ng tin m\u1ee5c ti\u00eau s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea1t \u0111\u01b0\u1ee3c. Th\u1ee9 nh\u1ea5t, ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 ng\u00e0y ngh\u1ec9 kh\u00e1c nhau m\u1ed7i tu\u1ea7n; th\u1ee9 hai, kh\u00f3 hi\u1ec3u li\u1ec7u bia \u0111\u01b0\u1ee3c mua cho b\u1ea3n th\u00e2n hay cho ng\u01b0\u1eddi kh\u00e1c c\u00f3 \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o; th\u1ee9 ba, ng\u01b0\u1eddi tr\u1ea3 l\u1eddi n\u00ean ch\u1ecdn l\u1ef1a l\u1ef1a ch\u1ecdn n\u00e0o n\u1ebfu h\u1ecd mua 2 chai bia? Th\u1ef1c h\u00e0nh x\u1ea5u c\u0169ng l\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ngh\u0129a kh\u00f4ng c\u00f3 ng\u1eef c\u1ea3nh trong cu\u1ed9c kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. “B\u1ea1n \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a d\u1ecbch v\u1ee5 b\u01b0u ch\u00ednh \u1edf n\u01a1i b\u1ea1n s\u1ed1ng?” R\u1ea5t kh\u00f3 \u0111\u1ec3 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a c\u00e2u h\u1ecfi: v\u00f9ng, th\u00e0nh ph\u1ed1 hay \u0111\u01b0\u1eddng ph\u1ed1?<\/p>\n S\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a ph\u00e2n nh\u00e1nh \u0111i\u1ec1u ki\u1ec7n s\u1ebd l\u00e0m cho m\u1eabu kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n chuy\u00ean nghi\u1ec7p h\u01a1n v\u00e0 do \u0111\u00f3 b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 tr\u00e1nh nh\u1eefng c\u00e2u h\u1ecfi thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi tr\u1ea3 l\u1eddi ch\u1ecdn m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi nh\u1ea5t \u0111\u1ecbnh: “\u0110i\u1ec1u g\u00ec kh\u00f4ng t\u1ed1t v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty ch\u00fang t\u00f4i?” C\u00e2u h\u1ecfi nh\u01b0 v\u1eady t\u1ed1t h\u01a1n \u0111\u1ec3 so\u1ea1n nh\u01b0 “B\u1ea1n c\u00f3 th\u00edch d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty ch\u00fang t\u00f4i kh\u00f4ng?” N\u1ebfu ng\u01b0\u1eddi tr\u1ea3 l\u1eddi tr\u1ea3 l\u1eddi, “Kh\u00f4ng”, \u00f4ng s\u1ebd \u0111\u01b0\u1ee3c h\u1ecfi “V\u1edbi \u0111i\u1ec3m n\u00e0o ch\u00ednh x\u00e1c b\u1ea1n kh\u00f4ng h\u00e0i l\u00f2ng?”. N\u1ebfu anh ta tr\u1ea3 l\u1eddi “C\u00f3”, c\u00e2u h\u1ecfi tr\u00ean s\u1ebd b\u1ecb b\u1ecf qua.<\/p>\n B\u1ea1n n\u00ean tr\u00e1nh nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 c\u1ea5u tr\u00fac \u0111\u00f4i, chia ch\u00fang th\u00e0nh hai c\u00e2u \u0111\u1ed9c l\u1eadp. “B\u1ea1n \u0111\u00e1nh gi\u00e1 c\u00f4ng vi\u1ec7c c\u1ee7a \u0111\u1ed9i h\u1ed7 tr\u1ee3 c\u1ee7a ch\u00fang t\u00f4i b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i \/ e-mail nh\u01b0 th\u1ebf n\u00e0o?” Kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, khi anh ta li\u00ean h\u1ec7 v\u1edbi h\u1ed7 tr\u1ee3 qua e-mail. Ng\u01b0\u1ee3c l\u1ea1i, \u00f4ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t d\u1ecbch v\u1ee5 \u0111i\u1ec3n h\u00ecnh b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 do \u0111\u00f3 \u0111\u00e1nh gi\u00e1 c\u1ee7a \u00f4ng v\u1ec1 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau c\u1ee7a c\u00f4ng ty s\u1ebd kh\u00f4ng gi\u1ed1ng nhau.<\/p>\n Theo quy t\u1eafc, ngay c\u1ea3 c\u00e1ch ti\u1ebfp c\u1eadn ch\u1eb7t ch\u1ebd v\u00e0 k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn c\u0169ng kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng cu\u1ed9c kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ee9a l\u1ed7i v\u00e0 kh\u00f4ng ch\u00ednh x\u00e1c, do \u0111\u00f3, khuy\u1ebfn c\u00e1o th\u1ef1c hi\u1ec7n m\u1ed9t th\u1eed nghi\u1ec7m th\u00ed \u0111i\u1ec3m tr\u00ean m\u1ed9t ph\u1ea7n tr\u0103m nh\u1ecf c\u1ee7a kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. Sau \u0111\u00f3, ph\u00e2n t\u00edch c\u00e1c ph\u1ea3n h\u1ed3i nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a th\u00f4ng tin thu th\u1eadp v\u1edbi c\u00e1c y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft \u0111\u01b0\u1ee3c ki\u1ec3m tra.<\/p>\n Trong c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t c\u1ee7a ch\u00fang t\u00f4i<\/a>Ch\u00fang t\u00f4i \u0111\u00e3 t\u00ednh \u0111\u1ebfn h\u00e0ng tr\u0103m nghi\u00ean c\u1ee9u th\u00e0nh c\u00f4ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 s\u1eed d\u1ee5ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f9ng m\u1ed9t l\u00fac.Ch\u00fang t\u00f4i \u1edf Examinare lu\u00f4n s\u1eb5n s\u00e0ng gi\u00fap \u0111\u1ee1 anh.<\/a>tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng c\u1ea7n thi\u1ebft, kh\u00f3 kh\u0103n v\u00e0 ch\u00fang t\u00f4i s\u1ebd ti\u1ebft ki\u1ec7m th\u1eddi gian c\u1ee7a b\u1ea1n trong qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch, thi\u1ebft k\u1ebf, th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c c\u0169ng nh\u01b0 trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 sau \u0111\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":" S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 nghi\u00ean c\u1ee9u n\u00e0o nh\u01b0 kh\u1ea3o s\u00e1t th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c ph\u1ee5 thu\u1ed9c kh\u00f4ng ch\u1ec9 v\u00e0o c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c ch\u1ecdn \u0111\u00fang, s\u1ebd gi\u00fap t\u1ea1o ra n\u00f3\u2026<\/p>\n","protected":false},"author":0,"featured_media":7107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-26330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-37.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts\/26330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/comments?post=26330"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts\/26330\/revisions"}],"predecessor-version":[{"id":26331,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/posts\/26330\/revisions\/26331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/media\/7107"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/media?parent=26330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/categories?post=26330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/vi\/wp-json\/wp\/v2\/tags?post=26330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}