{"id":23794,"date":"2019-08-06T18:42:00","date_gmt":"2019-08-06T16:42:00","guid":{"rendered":"https:\/\/examinare.ecommerce.theonlykroon.com\/?p=23794"},"modified":"2019-08-06T18:42:00","modified_gmt":"2019-08-06T16:42:00","slug":"market-research-in-spain","status":"publish","type":"post","link":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/news\/2019\/08\/06\/market-research-in-spain\/","title":{"rendered":"Marka\u00f0sranns\u00f3knir \u00e1 Sp\u00e1ni"},"content":{"rendered":"<p>Sp\u00e1nn er efst marka\u00f0slei\u00f0togi \u00ed Evr\u00f3pu og \u00fea\u00f0 er t\u00f3lfta st\u00e6rsta efnahagslega m\u00e1ttur \u00ed heiminum. \u00der\u00e1tt fyrir \u00fe\u00e1 sta\u00f0reynd a\u00f0 landi\u00f0 hefur sta\u00f0i\u00f0 frammi fyrir upp og ni\u00f0ur \u00ed p\u00f3lit\u00edskum atbur\u00f0ar\u00e1s \u00feeirra, enn Sp\u00e1nn er \u00f3missandi efnahagslega \u00fe\u00e1tttakandi fyrir m\u00f6rg l\u00f6nd.<\/p>\n<p>Til a\u00f0 gera \u00edtarlegar marka\u00f0sranns\u00f3knir \u00feurfum vi\u00f0 a\u00f0 \u00feekkja \u00edb\u00faa Sp\u00e1nar. Meira en fimmt\u00e1n pr\u00f3sent \u00edb\u00faanna eru innflytjendur fr\u00e1 Afr\u00edku, Evr\u00f3pu og Su\u00f0ur-Amer\u00edku. \u00c1ttat\u00edu og fimm pr\u00f3sent eru Sp\u00e1nverjar sem f\u00e6ddust \u00ed landinu. Meira en \u00feri\u00f0jungur \u00edb\u00faanna b\u00fdr \u00ed st\u00f3rborgum \u00e1 bor\u00f0 vi\u00f0 Madr\u00edd og Barcelona.<\/p>\n<p>Sp\u00e1nverjar framlei\u00f0a a\u00f0 mestu leyti matv\u00e6li \u00far hr\u00e1efni. \u00d6kut\u00e6ki, lyfjav\u00f6rur og rafeindat\u00e6kni eru helstu \u00fatflutningsv\u00f6rur landsins. K\u00edna, Amer\u00edka og Evr\u00f3pul\u00f6nd eru st\u00e6rstu vi\u00f0skiptaf\u00e9lagar Sp\u00e1nar.<\/p>\n<p>Marka\u00f0sranns\u00f3knir \u00e1 Sp\u00e1ni geta veri\u00f0 mj\u00f6g fl\u00f3knar vegna n\u00fat\u00edmalegrar og fj\u00f6lbreyttrar vi\u00f0skiptastefnu \u00ed landinu. A\u00f0 vera me\u00f0limur \u00ed Evr\u00f3pusambandinu og heimili 57 h\u00f6fnum, Sp\u00e1nn er mest a\u00f0la\u00f0andi sta\u00f0ur fyrir erlenda fj\u00e1rfesta. R\u00e9tt marka\u00f0sranns\u00f3knir halda lykil a\u00f0 \u00e1rangri fyrir hva\u00f0a fyrirt\u00e6ki \u00ed landinu. Vel \u00feekkt fyrirt\u00e6ki gera reglulega marka\u00f0sranns\u00f3knir \u00ed landinu til a\u00f0 vera samkeppnish\u00e6f \u00e1 marka\u00f0num.<\/p>\n<p>Sp\u00e6nska marka\u00f0ur hefur \u00feann kost a\u00f0 tilvalin landfr\u00e6\u00f0ileg sta\u00f0setning. A\u00f0 vera me\u00f0limur \u00ed Evr\u00f3pusambandinu, sp\u00e6nska Market var\u00f0 lei\u00f0andi \u00fe\u00e1tttakandi \u00ed al\u00fej\u00f3\u00f0legum vi\u00f0skiptum. Vi\u00f0skipti landsins vi\u00f0 Evr\u00f3pul\u00f6nd hafa \u00ed r\u00f6\u00f0 breyst eftir 1960s.<\/p>\n<p>Me\u00f0an vi\u00f0 gerum marka\u00f0sranns\u00f3knir \u00e1 Sp\u00e1ni komumst vi\u00f0 a\u00f0 \u00feeirri sta\u00f0reynd a\u00f0 hafnir \u00e1 Sp\u00e1ni gegna mikilv\u00e6gu hlutverki \u00ed \u00f3tr\u00falega \u00fer\u00f3u\u00f0u hagkerfi landsins. Sp\u00e1nn hefur umtalsver\u00f0an fj\u00f6lda hafna og 28 Mismunandi hafnaryfirv\u00f6ld starfa \u00ed landinu. Algeciras er st\u00e6rsta af 57 Hafnir \u00e1 Sp\u00e1ni.<\/p>\n<p>Ef \u00fe\u00fa \u00e6tlar a\u00f0 hoppa \u00ed upphaf e\u00f0a ey\u00f0a fyrirt\u00e6kinu \u00fe\u00ednu \u00e1 sp\u00e6nsku marka\u00f0num \u00fe\u00e1 ekki fl\u00fdta \u00fe\u00e9r a\u00f0 birtast bara \u00e1 marka\u00f0num. \u00de\u00fa \u00fearft a\u00f0 gera \u00edtarlega og alhli\u00f0a marka\u00f0sranns\u00f3knir. Upphaf \u00e1n g\u00f3\u00f0ra marka\u00f0sranns\u00f3kna mistekst illa.<\/p>\n<p>\u00de\u00f3 sp\u00e6nskur marka\u00f0ur l\u00edtur a\u00f0la\u00f0andi sta\u00f0setningu til a\u00f0 setja upp fyrirt\u00e6ki og fj\u00e1rfestar eru dregin til Sp\u00e1nar vegna sterkra \u00fer\u00f3a\u00f0s hagkerfis, en \u00fea\u00f0 er einnig fl\u00f3ki\u00f0 og fl\u00f3ki\u00f0 marka\u00f0i vegna n\u00fat\u00edmav\u00e6\u00f0ingar efnahagslegra kr\u00f6fur.<\/p>\n<p>Helsta \u00e1st\u00e6\u00f0an fyrir l\u00e6kkun \u00e1 hva\u00f0a fyrirt\u00e6ki e\u00f0a sj\u00e1lfst\u00e6\u00f0 fyrirt\u00e6ki er skortur \u00e1 n\u00e1kv\u00e6mum marka\u00f0sranns\u00f3knum. \u00dea\u00f0 eru margir vel \u00feekktir keppendur \u00fearna \u00fati \u00e1 marka\u00f0num og \u00fe\u00fa \u00fearft a\u00f0 greina marka\u00f0s\u00e1\u00e6tlun til a\u00f0 keppa vi\u00f0 \u00fe\u00e1.<\/p>\n<p>Sp\u00e1nn er metin h\u00e1tt \u00ed e-verslun fyrirt\u00e6ki \u00ed Evr\u00f3pu. Samkv\u00e6mt n\u00fdlegri sk\u00fdrslu, 65% af sp\u00e6nskum internetnotendum eru a\u00f0 versla \u00e1 netinu og hlutfalli\u00f0 er a\u00f0 vaxa mj\u00f6g hratt. Sp\u00e1nn er ekki st\u00f3rt land sv\u00e6\u00f0i-vitlaus og neytandi f\u00e6r flj\u00f3tur afhendingu \u00e1 dyra\u00ferep sem er \u00fe\u00e6gilegt fyrir b\u00e6\u00f0i neytendur og framlei\u00f0anda.<\/p>\n<p>Neytandi til neytanda (C2C) og fyrirt\u00e6ki til neytanda (B2C) eru vins\u00e6lustu vi\u00f0skiptal\u00edk\u00f6nin \u00e1 sp\u00e6nskum marka\u00f0i \u00ed augnablikinu. Lands B2C e-verslun sala haf\u00f0i veruleg aukning \u00e1 s\u00ed\u00f0ustu \u00e1rum. \u00cd 2014 e-verslun tekjur var greint fr\u00e1 um 21 milljar\u00f0a Bandar\u00edkjadala og \u00ed 2018 myndin n\u00e1\u00f0i \u00ed kringum 30 milljar\u00f0a Bandar\u00edkjadala. Svo er Sp\u00e1nn vi\u00f0eigandi marka\u00f0ur fyrir e-verslun vegna fj\u00f6lh\u00e6fni og sveigjanleika n\u00fat\u00edma efnahagsstarfsmanna.<\/p>\n<p>Fj\u00e1rfestar og frumkv\u00f6\u00f0lar ver\u00f0a a\u00f0 \u00feurfa a\u00f0 gera \u00edtarlegar marka\u00f0sranns\u00f3knir \u00e1 Sp\u00e1ni til a\u00f0 meta vi\u00f0skiptat\u00e6kif\u00e6ri og takmarkanir \u00ed landinu. Fj\u00e1rfestar ver\u00f0a a\u00f0 vita um fulla sni\u00f0 keppinauta sinna \u00e1 sp\u00e6nskum marka\u00f0i. Vi\u00f0 bj\u00f3\u00f0um upp \u00e1 \u00fej\u00f3nustu fyrir alhli\u00f0a marka\u00f0sranns\u00f3knir \u00e1 Sp\u00e1ni. Vi\u00f0 veitum eigindlegar og magnbundnar marka\u00f0sranns\u00f3knir fyrir fj\u00f6lbreytt efnahagssv\u00e6\u00f0i. Vi\u00f0 h\u00f6fum rakv\u00e9l skarpa \u00fatlit \u00e1 marka\u00f0num og hafa svo margar vel framkv\u00e6mdar a\u00f0fer\u00f0ir fyrir byrjun.<\/p>\n<p>Vi\u00f0 erum vel \u00feekkt fyrir \u00fej\u00f3nustu okkar \u00ed marka\u00f0sranns\u00f3knum \u00e1 Sp\u00e1ni. Vi\u00f0 tryggjum a\u00f0 veita hagn\u00fdtar ranns\u00f3knarlausnir og n\u00fdjar vi\u00f0skipta\u00e1\u00e6tlanir til a\u00f0 m\u00e6ta \u00fe\u00f6rfum vi\u00f0skiptavina okkar. Vi\u00f0 erum a\u00f0 auka samkeppnish\u00e6fni vi\u00f0skiptavina okkar me\u00f0 \u00fev\u00ed a\u00f0 veita \u00feeim \u00edtarlega keppinauta greiningu og efnahagslegar v\u00edsbendingar. Vi\u00f0 notum n\u00fdjar ranns\u00f3knara\u00f0fer\u00f0ir til a\u00f0 safna n\u00e1kv\u00e6mum uppl\u00fdsingum fyrir \u00edtarlegar marka\u00f0sranns\u00f3knir.<\/p>\n<p>\u00dej\u00f3nusta okkar byggist \u00e1 g\u00e6\u00f0a marka\u00f0sranns\u00f3knum \u00fear sem vi\u00f0 greinum og sp\u00e1um j\u00e1kv\u00e6\u00f0um \u00fer\u00f3un sp\u00e6nska marka\u00f0arins. \u00dej\u00f3nusta okkar n\u00e6r yfir fj\u00f6lbreytt \u00farval marka\u00f0sranns\u00f3knaverkf\u00e6ra eins og B2C marka\u00f0sgreiningu, C2C marka\u00f0sgreiningu, markvissa samkeppni, ver\u00f0samanbur\u00f0, greiningu \u00e1 g\u00e6\u00f0um \u00fej\u00f3nustu, greiningu \u00e1 v\u00f6rumerkjum og sko\u00f0anak\u00f6nnunum.<\/p>\n<p>Vi\u00f0 erum li\u00f0 af h\u00e6fustu, reyndum og h\u00e6fum marka\u00f0sranns\u00f3knum s\u00e9rfr\u00e6\u00f0inga og vi\u00f0 notum snilldar marka\u00f0sranns\u00f3knir t\u00e6kni til a\u00f0 skila skilvirkum, hagkv\u00e6mum og samkeppnish\u00e6fum marka\u00f0sranns\u00f3knum \u00e1 Sp\u00e1ni.<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sp\u00e1nn er efst marka\u00f0slei\u00f0togi \u00ed Evr\u00f3pu og \u00fea\u00f0 er t\u00f3lfta st\u00e6rsta efnahagslega m\u00e1ttur \u00ed heiminum. \u00der\u00e1tt fyrir \u00fe\u00e1 sta\u00f0reynd a\u00f0 landi\u00f0 hefur sta\u00f0i\u00f0 frammi fyrir\u2026<\/p>\n","protected":false},"author":0,"featured_media":12138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-1379.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts\/23794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/comments?post=23794"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts\/23794\/revisions"}],"predecessor-version":[{"id":23795,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts\/23794\/revisions\/23795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/media\/12138"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/media?parent=23794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/categories?post=23794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/tags?post=23794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}