Eins og \u00ed gamla daga, a\u00f0 vilja f\u00e1 athygli og skilning vi\u00f0skiptavina \u00feinna, \u00fe\u00fa myndir alltaf \u00feurfa a\u00f0 borga mikla kostna\u00f0 fyrir nau\u00f0synlegar uppl\u00fdsingar. Marka\u00f0sranns\u00f3knir \u00e1 Facebook gerir okkur kleift a\u00f0 skilja a\u00f0 finna fullkomna \u00e1horfendur \/ vi\u00f0skiptavinur fyrir n\u00fdja v\u00f6ru getur veri\u00f0 svo erfitt. \u00c1 sama t\u00edma er \u00fea\u00f0 n\u00fa eitt mest nota\u00f0 forrit til a\u00f0 f\u00e1 uppl\u00fdsingar fyrir f\u00f3lk sem skipuleggur framt\u00ed\u00f0 n\u00fdrra vara og \u00fej\u00f3nustu, e\u00f0a fyrir endurl\u00edfgun ekki svo \u00e1rangursr\u00edkra n\u00faverandi vara. \u00cd stuttu m\u00e1li, Market Research er meira e\u00f0a minna \u00feekkingu \u00ed \u00e1\u00e6tlanager\u00f0 fyrirt\u00e6kisins.<\/p>\n
A\u00f0 kynnast \u00e1horfendum \u00fe\u00ednum e\u00f0a almennum uppl\u00fdsingum um vi\u00f0skiptavini, svo sem landfr\u00e6\u00f0ilegum uppl\u00fdsingum, aldri og tekjum, er fyrsta skrefi\u00f0 \u00ed leit \u00feinni a\u00f0 marka\u00f0sranns\u00f3knum \u00e1 Facebook. Hins vegar getur \u00fe\u00fa \u00ed raun \u00fer\u00f3a\u00f0 \u00e1horfendur \u00fe\u00edna e\u00f0a \u00f3skir vi\u00f0skiptavina me\u00f0 \u00fev\u00ed einfaldlega a\u00f0 spyrja nokkrar spurningar.<\/p>\n
Hva\u00f0a a\u00f0rar s\u00ed\u00f0ur eru vi\u00f0skiptavinir m\u00ednir \/ \u00e1horfendur eins og e\u00f0a fylgja?<\/span><\/p>\n Hver eru helstu \u00e1hugam\u00e1l vi\u00f0skiptavina \/ \u00e1horfenda m\u00edns?<\/span><\/p>\n Hva\u00f0 eru m\u00f6gulegar hlutir sem \u00e9g get leita\u00f0 um \u00fe\u00e1 td venja, b\u00f6rn, vinnuveitandi og hj\u00f3naband?<\/span><\/p>\n Facebook sem hefur 2.5 milljar\u00f0a notendur, inniheldur miki\u00f0 af uppl\u00fdsingum fyrir n\u00faverandi ranns\u00f3knir \u00fe\u00ednar. Ef \u00fe\u00fa ert til d\u00e6mis a\u00f0 teikna r\u00fdmi, m\u00e6lir Market Research me\u00f0 \u00fev\u00ed a\u00f0 \u00fe\u00fa byrjar me\u00f0 Facebook Audience Insight (FAI) e\u00f0a far\u00f0u me\u00f0 Facebook till\u00f6gua\u00f0ger\u00f0inni til a\u00f0 finna vi\u00f0b\u00f3tartilm\u00e6li.<\/p>\n Til d\u00e6mis, ef \u00fe\u00fa ert a\u00f0 leita a\u00f0 IT s\u00e9rfr\u00e6\u00f0inga \u00ed st\u00f3ru fyrirt\u00e6ki, allt sem \u00fe\u00fa \u00fearft a\u00f0 gera er a\u00f0 einfaldlega sl\u00e1 inn nafn st\u00e6rstu IT vinnuveitendum (Google, til d\u00e6mis), og \u00fe\u00e1 nota till\u00f6gu l\u00f6gun til a\u00f0 leita a\u00f0 svipu\u00f0um fyrirt\u00e6kjum. \u00c1\u00f0ur en \u00fe\u00fa gerir einhverjar ranns\u00f3knir \u00fearftu a\u00f0 greina markmi\u00f0 \u00feitt og spyrja sj\u00e1lfan \u00feig spurningar eins og \u201ehvern vil \u00e9g vita meira um?\u201c. \u00dea\u00f0 sn\u00fdst um a\u00f0 \u00fatsk\u00fdra eins miki\u00f0 og m\u00f6gulegt er um \u00e1horfendur \u00fe\u00edna. \u00cd marka\u00f0ssetningu er \u00feetta venjulega kalla\u00f0, hi\u00f0 fullkomna vi\u00f0skiptavinur persona e\u00f0a pr\u00f3f\u00edl.<\/p>\n Og ef \u00fe\u00fa \u00fearft hj\u00e1lp vi\u00f0 a\u00f0 skilgreina kj\u00f6rinn vi\u00f0skiptavin e\u00f0a \u00e1horfendur, eru nokkrar gagnlegar \u00e1bendingar til a\u00f0 fara eftir.<\/p>\n Tilvali\u00f0 vi\u00f0skiptavinapr\u00f3f\u00edllinn \u00feinn \u00fearf a\u00f0 fylla \u00fat uppl\u00fdsingar, svo \u00fea\u00f0 ver\u00f0ur au\u00f0veldara a\u00f0 kynnast \u00feeim.<\/p>\n \u00dea\u00f0 er mikilv\u00e6gt a\u00f0 hafa fyrstu \u00feekkingu \u00e1 \u00feeim \u00e1\u00f0ur en eitthva\u00f0.<\/p>\n L\u00fd\u00f0fr\u00e6\u00f0i er a\u00f0 mestu leyti fr\u00e1b\u00e6r byrjun hva\u00f0 var\u00f0ar a\u00f0 \u00feekkja tilvalin vi\u00f0skiptavin \u00feinn, \u00fe\u00e1 \u00fearftu a\u00f0 mi\u00f0a \u00e1 hagsmuni \u00feeirra, \u00fe.e. hva\u00f0a kvikmyndir, sj\u00f3nvarps\u00fe\u00e6tti, t\u00f3nlist og \/ e\u00f0a b\u00e6kur nj\u00f3ta \u00feeir?<\/p>\n A\u00f0 f\u00e1 a\u00f0 vita meira um n\u00e1mskei\u00f0in sem \u00feeir sty\u00f0ja er einnig fr\u00e1b\u00e6r lei\u00f0 til a\u00f0 komast inn \u00ed huga tilvalins vi\u00f0skiptavina \u00feinna, vita hversu miki\u00f0 \u00feeir taka \u00fe\u00e1tt \u00ed stj\u00f3rnm\u00e1lum, vita hvort l\u00edf \u00feeirra sn\u00fdst um fj\u00f6lskyldu, tr\u00faarbr\u00f6g\u00f0 \u00feeirra og margt fleira. A\u00f0 gr\u00edpa allar \u00feessar uppl\u00fdsingar kann ekki a\u00f0 vir\u00f0ast mikilv\u00e6gt fyrir \u00feig og fyrirt\u00e6ki\u00f0 \u00ed fyrsta lagi a\u00f0 r\u00f3a, en \u00ed sannleika sagt gefa \u00feeir \u00fe\u00e9r nokkrar peeks \u00ed sannf\u00e6randi hluta sem \u00fe\u00fa \u00fearft a\u00f0 vita um \u00fe\u00e1 (st\u00e6rsta hvatning \u00feeirra).<\/p>\n Eftir a\u00f0 skilja hva\u00f0 hvetur \u00fe\u00e1, \u00fea\u00f0 er hvers vegna \u00feeir velja a\u00f0 komast \u00fat \u00far r\u00faminu \u00e1 morgnana, hvers vegna \u00feeir halda \u00e1fram (\u00ferautseigja) og hva\u00f0 er \u00ed raun endanlegt markmi\u00f0 \u00feeirra. \u00dea\u00f0 er hvernig \u00fe\u00fa munt skilja hvers vegna og hvernig \u00feeir munu ve\u00f0ja \u00e1 kaupandi \u00e1kv\u00f6r\u00f0un um efni \u00feitt.<\/p>\n \u00dea\u00f0 er engin fr\u00e9tt a\u00f0 Facebook, sem er efst f\u00e9lagslegur vettvangur heimsins, leyfir \u00f3hj\u00e1kv\u00e6milega \u00fdmsum \u00fej\u00f3nustuveitendum og e\u00f0a vi\u00f0b\u00f3tum a\u00f0 virka \u00e1 \u00fev\u00ed sem mi\u00f0la til a\u00f0 stunda ranns\u00f3knir og kannanir. \u00cd lj\u00f3si \u00feessa, \u00fe\u00f3, \u00fer\u00e1tt fyrir fj\u00f6lda tilt\u00e6kra vi\u00f0b\u00f3ta, er \u00fea\u00f0 afar mikilv\u00e6gt fyrir vi\u00f0skiptavin sem vill framkv\u00e6ma marka\u00f0sranns\u00f3knir e\u00f0a k\u00f6nnun \u00e1 Facebook a\u00f0 taka \u00fe\u00e1tt \u00ed mi\u00f0li EXAMINARE. A\u00f0 vera n\u00famer eitt \u00fej\u00f3nusta \u00ed bo\u00f0i EXAMINARE AB, EXAMINARE er \u00e1n efa besta s\u00edmtal \u00feitt fyrir k\u00f6nnun og ranns\u00f3knir. \u00deessi krafa er ekki grundvallaratri\u00f0i sem Examinare b\u00fd\u00f0ur upp \u00e1 eftirfarandi \u00fej\u00f3nustu \u00e1samt Facebook<\/p>\n 1. <\/span>Me\u00f0 EXAMINARE \u00e1 Facebook er au\u00f0velt a\u00f0 senda og dreifa k\u00f6nnunum um allan heim. \u00deetta er nau\u00f0synlegt \u00ed \u00feeim skilningi a\u00f0 \u00fea\u00f0 gerir vi\u00f0skiptavinum kleift a\u00f0 spyrja spurninga fr\u00e1 notendum st\u00e6rsta f\u00e9lagslega vettvangs heims, spyrja um sko\u00f0anir \u00feeirra og f\u00e1 sv\u00f6r \u00e1 fj\u00f6lh\u00e6fu, \u00fe\u00e6gilegu sni\u00f0i.<\/p>\n 2. <\/span>Au\u00f0veld virkjun 3. <\/span>Kanna s\u00ed\u00f0ur og sni\u00f0 sem tilheyra \u00e1horfendum \u00fe\u00ednum \/ vi\u00f0skiptavinum. 4. <\/span>Horfa \u00e1 Insights fyrir a\u00f0d\u00e1andi s\u00ed\u00f0una \u00fe\u00edna e\u00f0a h\u00f3p. 5. <\/span>Me\u00f0 \u00fev\u00ed a\u00f0 nota Facebook leitarhnappinn til a\u00f0 finna: 6. <\/span>Settu upp mj\u00f6g markvissa augl\u00fdsingu sem b\u00fd\u00f0ur r\u00e9tta f\u00f3lkinu a\u00f0 taka k\u00f6nnun einhvers sta\u00f0ar annars sta\u00f0ar \u00e1 netinu.<\/p>\n 7. <\/span>Setur upp Facebook Polls valkostur. Skilja n\u00e1kv\u00e6mlega hvar \u00fe\u00fa \u00e1tt a\u00f0 ey\u00f0a t\u00edma \u00fe\u00ednum \u00ed nettengingu (hvernig h\u00f3par eru \u00ed samr\u00e6mi vi\u00f0 \u00fea\u00f0 sem \u00fe\u00fa hefur \u00e1 bor\u00f0inu og hverjir eru a\u00f0eins a\u00f0 spamma tengla til hvers annars?).<\/p>\n Fara d\u00fdpra \u00ed a\u00f0 skilja og leysa „\u00fe\u00e1 hva\u00f0?“ spurningar frambj\u00f3\u00f0endur \u00fe\u00ednir eru a\u00f0 spyrja um eiginleika og \u00e1vinning af efni \u00fe\u00ednu.<\/p>\n Gef\u00f0u gaum a\u00f0 \u00fev\u00ed hvers vegna f\u00f3lk er ekki patronizing keppinauta \u00fe\u00edna og spyrja sj\u00e1lfan \u00feig \u00feessara spurninga til a\u00f0 b\u00e6ta og auka vi\u00f0skipti \u00fe\u00edn og net (Er \u00fej\u00f3nusta \u00feeirra of lei\u00f0inlegt? Of skr\u0169ti\u0111? Of erfitt a\u00f0 skilja? Hver er e\u00f0li \u00feeirra? Og nokkrar a\u00f0rar eiginleika \u00ed pers\u00f3nulegum vi\u00f0skiptum \u00feeirra og samb\u00f6nd l\u00edf). \u00de\u00fa \u00fearft a\u00f0 borga mikla athygli \u00e1 samkeppni eins og \u00fea\u00f0 er besta lei\u00f0in til a\u00f0 b\u00e6ta. \u00dea\u00f0 er, \u00feetta er v\u00edsbending um hvernig \u00e1 a\u00f0 b\u00e6ta \u00fej\u00f3nustu \u00fe\u00edna betur vi\u00f0 \u00e1horfendur \u00fe\u00edna.<\/p>\n Eins og \u00ed gamla daga, a\u00f0 vilja f\u00e1 athygli og skilning vi\u00f0skiptavina \u00feinna, \u00fe\u00fa myndir alltaf \u00feurfa a\u00f0 borga mikla kostna\u00f0 fyrir nau\u00f0synlegar uppl\u00fdsingar.\u2026<\/p>\n","protected":false},"author":0,"featured_media":12294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-1395.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts\/23788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/comments?post=23788"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts\/23788\/revisions"}],"predecessor-version":[{"id":23789,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts\/23788\/revisions\/23789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/media\/12294"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/media?parent=23788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/categories?post=23788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/tags?post=23788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Hvernig \u00e1 a\u00f0 nota FACEBOOK fyrir marka\u00f0sranns\u00f3knir.<\/h2>\n
Vi\u00f0skiptavinir geta virkja\u00f0 kannanir s\u00ednar au\u00f0veldlega \u00e1 Facebook me\u00f0 „1 smella virkjun“. Sl\u00edkar kannanir geta \u00fev\u00ed veri\u00f0 dreift \u00ed gegnum f\u00e6rslur e\u00f0a augl\u00fdsingar \u00e1 Facebook. Vi\u00f0takendur \u00feessara kannana geta svara\u00f0 \u00e1 Facebook vettvangi \u00e1n \u00feess a\u00f0 \u00feurfa a\u00f0 fara \u00fat e\u00f0a vera v\u00edsa\u00f0 \u00e1 utana\u00f0komandi vettvang.<\/p>\n
Renndu eins dj\u00fapt \u00ed tengili\u00f0auppl\u00fdsingar \u00feeirra og pers\u00f3nuverndarstillingar og sko\u00f0a hluti eins og l\u00fd\u00f0fr\u00e6\u00f0i \u00feeirra (eru \u00feeir gift? Hvar b\u00faa \u016beir? Ertu me\u00f0 b\u00f6rn?) A\u00f0 vita st\u00f6\u00f0uuppf\u00e6rslur \u00feeirra mun gefa \u00fe\u00e9r mikla \u00feekkingu \u00e1 \u00fev\u00ed sem \u00feeir vilja, hva\u00f0 \u00feeir eru \u00e1str\u00ed\u00f0ufullir um, hvers konar vandam\u00e1l sem \u00feeir eru n\u00fa a\u00f0 ra\u00f0a \u00fat og au\u00f0vita\u00f0 hvernig \u00fe\u00fa getur hj\u00e1lpa\u00f0 \u00feeim, auk \u00feess a\u00f0 vita l\u00edkar \u00feeirra (b\u00e6kur, kvikmyndir, t\u00f3nlist osfrv.) Og kynnast tenglum \u00feeirra vi\u00f0 a\u00f0ra f\u00e9lagslega fj\u00f6lmi\u00f0la sni\u00f0 e\u00f0a vefs\u00ed\u00f0ur fyrirt\u00e6kisins.<\/p>\n
\u00dea\u00f0 mun gefa \u00fe\u00e9r dagleg g\u00f6gn eins og: H\u00f3p l\u00fd\u00f0fr\u00e6\u00f0i allra sem fylgja \u00fe\u00e9r og einnig, hva\u00f0a innlegg \u00fe\u00edn eru \u00ed lagi og eru a\u00f0 taka \u00fe\u00e1tt \u00ed. \u00de\u00fa getur sam\u00feykkt notkun Facebook augl\u00fdsingager\u00f0armanna til a\u00f0 finna \u00fat hversu st\u00f3r marka\u00f0urinn \u00feinn er.<\/p>\n
Allur h\u00f3pur notenda sem passa markh\u00f3p \u00feinn. \u00cd fyrsta lagi \u00fearftu a\u00f0 hlusta \u00e1 \u00fe\u00e1, \u00fe\u00e1, \u00feegar \u00fe\u00fa ert tilb\u00fainn, kafa \u00ed samtal og net. \u00dea\u00f0 eru vissulega spurningar sem eru spur\u00f0ar sem hafa a\u00f0 gera me\u00f0 fyrirt\u00e6ki \u00feitt, v\u00f6rur e\u00f0a \u00fej\u00f3nustuflokk.<\/p>\n
A\u00f0 spyrja \u00e1horfendur spurningar um hvernig \u00feeir finna, kaupa og nota v\u00f6rur er ekki sl\u00e6m hugmynd l\u00edka. \u00dea\u00f0 er l\u00edka g\u00f3\u00f0 tillaga a\u00f0 horfa \u00e1 l\u00edti\u00f0 fr\u00e9ttastraum \u00feinn, (\u00fea\u00f0 er bara smellur \u00e1 h\u00e6gri hli\u00f0 Facebook gluggans \u00fe\u00edns) til a\u00f0 sj\u00e1 framfarir \u00fe\u00ednar og litla a\u00f0ger\u00f0 og athygli tengslin \u00fe\u00edn eru a\u00f0 taka. Stundum \u00fearftu a\u00f0 skilja \u00e1vinninginn af t\u00edma \u00fe\u00ednum \u00e1 \u00feessum \u00f3tr\u00falega ranns\u00f3knum. \u00de\u00f3 a\u00f0 \u00fea\u00f0 veltur stundum \u00e1 \u00fev\u00ed a\u00f0 hlusta er n\u00f3g til a\u00f0 springa hugmynd um \u00fe\u00e1 n\u00fdju v\u00f6ru e\u00f0a \u00fej\u00f3nustu sem \u00fe\u00fa hefur s\u00e9\u00f0 \u00e1horfendur \u00fe\u00edna h\u00e6kka og keppa hjartaslag \u00feeirra fyrir.<\/p>\nNota g\u00f6gnin sem \u00fe\u00fa hefur fundi\u00f0 til a\u00f0 sty\u00f0ja \u00feig.<\/h2>\n