{"id":23772,"date":"2019-11-07T11:24:00","date_gmt":"2019-11-07T10:24:00","guid":{"rendered":"https:\/\/examinare.ecommerce.theonlykroon.com\/?p=23772"},"modified":"2019-11-07T11:24:00","modified_gmt":"2019-11-07T10:24:00","slug":"market-research-in-norway","status":"publish","type":"post","link":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/news\/2019\/11\/07\/market-research-in-norway\/","title":{"rendered":"Marka\u00f0sranns\u00f3knir \u00ed Noregi"},"content":{"rendered":"<p>Noregur er einn af r\u00edkustu m\u00f6rku\u00f0um \u00ed heimi n\u00fana. \u00dea\u00f0 er mj\u00f6g \u00fer\u00f3a\u00f0 land, \u00feekkt fyrir menningarlega hef\u00f0 og n\u00fat\u00edmalega innvi\u00f0i. \u00dea\u00f0 er eitt af \u00f6rt vaxandi hagkerfum \u00ed Vestur-Evr\u00f3pu og heldur \u00e1fram a\u00f0 fl\u00fdta \u00e1 hra\u00f0an hra\u00f0a, halda st\u00f6\u00f0u sinni sem \u00feri\u00f0ja h\u00e6sta landsframlei\u00f0slu \u00e1 mann \u00ed Evr\u00f3pu.<\/p>\n<p>\u00deetta er bara toppurinn \u00e1 \u00edsjakanum, \u00fear sem \u00fea\u00f0 er meira til norska marka\u00f0num en \u00fea\u00f0 sem m\u00e6tir auganu, og \u00fev\u00ed er mikilv\u00e6gt a\u00f0 \u00fe\u00fa leita a\u00f0 \u00fej\u00f3nustu fyrirt\u00e6kis sem s\u00e9rh\u00e6fir sig \u00ed marka\u00f0sranns\u00f3knum \u00ed Noregi \u00e1\u00f0ur en \u00fe\u00fa tekur einhverjar mikilv\u00e6gar vi\u00f0skipta\u00e1kvar\u00f0anir.<\/p>\n<h2>Svo, hva\u00f0 er svo s\u00e9rstakt um norska marka\u00f0inn?<\/h2>\n<p>J\u00e6ja, til a\u00f0 byrja me\u00f0, norska f\u00f3lki\u00f0 hefur miki\u00f0 af r\u00e1\u00f0st\u00f6funartekjum sem \u00feeir eru tilb\u00fanir til a\u00f0 ey\u00f0a \u00e1 \u00fdmsum v\u00f6rum og \u00fej\u00f3nustu. \u00deeir eru mj\u00f6g r\u00edkur f\u00f3lk almennt og, jafnvel \u00fe\u00f3tt \u00feeir s\u00e9u h\u00e1\u00f0 verulegum skatthlutfalli, n\u00e1 \u00feeir samt a\u00f0 lei\u00f0a nokku\u00f0 velmegandi l\u00edf.<\/p>\n<p>\u00deetta gerir Noreg frj\u00f3samara land fyrir n\u00fd fyrirt\u00e6ki og atvinnugreinar \u00fear sem \u00edb\u00faar eru n\u00f3gu r\u00edkir til a\u00f0 ey\u00f0a meira \u00ed neysluv\u00f6rur. \u00dea\u00f0 hefur \u00edb\u00faa 5.3 millj\u00f3nir manna og er \u00ed \u00f6\u00f0ru s\u00e6ti \u00ed Evr\u00f3pu hva\u00f0 var\u00f0ar neyslu \u00e1 mann. \u00dea\u00f0 eru bj\u00f6rt t\u00e6kif\u00e6ri til a\u00f0 n\u00e1 \u00e1rangri \u00ed Noregi ef varan e\u00f0a \u00fej\u00f3nustan sem um r\u00e6\u00f0ir er \u00ed h\u00e6sta g\u00e6\u00f0aflokki. Haf\u00f0u samband vi\u00f0 fyrirt\u00e6ki sem er fr\u00e1b\u00e6rt \u00ed marka\u00f0sranns\u00f3knum \u00ed Noregi til a\u00f0 gera sem mest \u00far \u00feessu \u00e1standi.<\/p>\n<p>Annar mikilv\u00e6gur marka\u00f0sv\u00edsir fyrir Noreg er mikill \u00edb\u00faafj\u00f6ldi \u00ed \u00fe\u00e9ttb\u00fdli. \u00d3l\u00edkt \u00edb\u00faum \u00ed dreifb\u00fdli, sem eru a\u00f0eins 19% af heildar\u00edb\u00faafj\u00f6lda landsins, er hagkerfi\u00f0 \u00ed Noregi \u00fe\u00e9ttb\u00fdlt. 81% af \u00edb\u00faum b\u00faa \u00e1 sv\u00e6\u00f0um me\u00f0 mikla \u00fe\u00e9ttb\u00fdlismyndun, sem gerir \u00fea\u00f0 a\u00f0 verulegu leyti l\u00fd\u00f0fr\u00e6\u00f0ilegt fyrir framt\u00ed\u00f0ar efnahagshorfur. A\u00f0eins me\u00f0 r\u00e9ttu marka\u00f0sranns\u00f3knir \u00ed Noregi, ver\u00f0ur \u00fe\u00fa a\u00f0 vera f\u00e6r um a\u00f0 taka r\u00e9ttar \u00e1kvar\u00f0anir.<\/p>\n<p>\u00cd lj\u00f3si ofangreindra uppl\u00fdsinga ver\u00f0ur \u00fe\u00fa a\u00f0 vera forvitinn a\u00f0 vita meira um \u00feennan st\u00f3rkostlega marka\u00f0. En a\u00f0gangur a\u00f0 uppl\u00fdsingum er takmarka\u00f0ur og, a\u00f0 undanskildum \u00e1kve\u00f0num almennum v\u00edsbendingum, eru flestar nau\u00f0synlegar marka\u00f0suppl\u00fdsingar falin fr\u00e1 almenningi. \u00deess vegna er \u00fea\u00f0 ekki \u00ed bo\u00f0i venjulegs f\u00f3lks sem er a\u00f0 leita a\u00f0 betri m\u00f6rku\u00f0um fyrir fyrirt\u00e6ki s\u00edn.<\/p>\n<p>Til a\u00f0 f\u00e1 a\u00f0gang a\u00f0 s\u00e9rstakri marka\u00f0svirkni, marka\u00f0sg\u00f6gnum, l\u00fd\u00f0fr\u00e6\u00f0i, n\u00fdjum geirum, h\u00e6kkandi atvinnugreinum og keppinautum, \u00fearftu a\u00f0 samr\u00e6ma vi\u00f0 fyrirt\u00e6ki sem hefur mikla reynslu af \u00fev\u00ed a\u00f0 framkv\u00e6ma v\u00ed\u00f0t\u00e6kar marka\u00f0sranns\u00f3knir og hefur a\u00f0gang a\u00f0 mikilv\u00e6gustu uppl\u00fdsingum sem tengjast \u00feeim marka\u00f0i.<\/p>\n<p>N\u00fa, mi\u00f0a\u00f0 vi\u00f0 Noreg, sem er st\u00f3r marka\u00f0ur \u00ed sj\u00e1lfu s\u00e9r, ver\u00f0ur \u00fe\u00fa a\u00f0 framkv\u00e6ma strangar ranns\u00f3knir. En \u00fea\u00f0 er ekki h\u00e6gt \u00e1 einstaklingsbundnum grundvelli mi\u00f0a\u00f0 vi\u00f0 auglj\u00f3sar takmarkanir, vandam\u00e1l og flutningsm\u00e1l sem \u00fe\u00fa munt lenda \u00ed. Marka\u00f0sranns\u00f3knir \u00ed Noregi krefjast einnig mikillar fj\u00e1rfestingar og eru ekki eins \u00f3d\u00fdrar og flestir halda, s\u00e9rstaklega ef \u00fe\u00fa ert a\u00f0 gera \u00fea\u00f0 \u00ed fyrsta skipti.<\/p>\n<p>Burts\u00e9\u00f0 fr\u00e1 auglj\u00f3sum fj\u00e1rhagslegum og flutningsvandam\u00e1lum er einnig mikil l\u00edkur \u00e1 a\u00f0 \u00fe\u00fa takir ekki tillit til bestu a\u00f0fer\u00f0a vi\u00f0 marka\u00f0sranns\u00f3knir. \u00dev\u00ed er best a\u00f0 \u00fe\u00fa afhendir \u00feessi verkefni til g\u00f3\u00f0s ranns\u00f3knarfyrirt\u00e6kis, sem hefur reynslu \u00e1 \u00feessu svi\u00f0i.<\/p>\n<p>Tungum\u00e1l er anna\u00f0 mikilv\u00e6gt vandam\u00e1l \u00feegar kemur a\u00f0 ranns\u00f3knum \u00ed n\u00fdjum l\u00f6ndum, og Noregur er engin undantekning \u00ed \u00feessu tilfelli. R\u00e9tt ranns\u00f3knarteymi \u00fearf a\u00f0 hafa fram\u00farskarandi samskiptah\u00e6fni og stj\u00f3rn \u00e1 tungum\u00e1li til a\u00f0 tryggja a\u00f0 ranns\u00f3knir \u00feeirra s\u00e9u af r\u00e9ttu kaliber. \u00deetta er \u00fear sem marka\u00f0sranns\u00f3knir fyrirt\u00e6ki ver\u00f0ur mikilv\u00e6gt vegna \u00feess a\u00f0 \u00fea\u00f0 hefur t\u00e6ki og au\u00f0lindir til a\u00f0 taka \u00e1 sl\u00edkum t\u00e6mandi starfsemi.<\/p>\n<p>Reyndur fyrirt\u00e6ki \u00feekkir lei\u00f0 s\u00edna \u00ed kringum marka\u00f0sranns\u00f3knir \u00ed Noregi. \u00deeir eru vel me\u00f0vita\u00f0ir um r\u00e9tta a\u00f0fer\u00f0afr\u00e6\u00f0i, heimildir um \u00f3sviknar uppl\u00fdsingar og \u00fdmsar fl\u00f3knar uppl\u00fdsingar sem tengjast frammist\u00f6\u00f0u skilvirkra og skilvirkra marka\u00f0sranns\u00f3kna.<\/p>\n<h2>Svo, hvernig getum vi\u00f0 fengi\u00f0 marka\u00f0sranns\u00f3knir \u00ed Noregi gert?<\/h2>\n<p>Svo hvort sem \u00fe\u00fa ert a\u00f0 leita a\u00f0 \u00fev\u00ed a\u00f0 hefja B2C fyrirt\u00e6ki e\u00f0a B2B fyrirt\u00e6ki, vertu viss um a\u00f0 \u00fe\u00fa hafir samband vi\u00f0 okkur og vi\u00f0 munum gera okkar besta \u00fear sem vi\u00f0 erum mj\u00f6g f\u00e6r um a\u00f0 skila \u00f3skeikul g\u00f6gnum um fort\u00ed\u00f0, n\u00faverandi og framt\u00ed\u00f0arst\u00f6\u00f0u marka\u00f0arins.<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Noregur er einn af r\u00edkustu m\u00f6rku\u00f0um \u00ed heimi n\u00fana. \u00dea\u00f0 er mj\u00f6g \u00fer\u00f3a\u00f0 land, \u00feekkt fyrir menningarlega hef\u00f0 og n\u00fat\u00edmalega innvi\u00f0i. \u00dea\u00f0 er eitt af \u00f6rt vaxandi\u2026<\/p>\n","protected":false},"author":0,"featured_media":11982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-1380.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts\/23772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/comments?post=23772"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts\/23772\/revisions"}],"predecessor-version":[{"id":23773,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/posts\/23772\/revisions\/23773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/media\/11982"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/media?parent=23772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/categories?post=23772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/is\/wp-json\/wp\/v2\/tags?post=23772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}