{"id":24506,"date":"2019-11-06T18:37:00","date_gmt":"2019-11-06T17:37:00","guid":{"rendered":"https:\/\/examinare.ecommerce.theonlykroon.com\/?p=24506"},"modified":"2019-11-06T18:37:00","modified_gmt":"2019-11-06T17:37:00","slug":"market-research-in-poland","status":"publish","type":"post","link":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/news\/2019\/11\/06\/market-research-in-poland\/","title":{"rendered":"Pr\u016fzkum trhu v Polsku"},"content":{"rendered":"<p>Ekonomika Polska je nejrychleji rostouc\u00ed v Evrop\u011b. 6. nejv\u011bt\u0161\u00ed v Evropsk\u00e9 unii. Je to jedna z nejrychleji se rozv\u00edjej\u00edc\u00edch ekonomik v Evrop\u011b. Tento v\u00fdvoj sleduje program finan\u010dn\u00edho pokroku v pr\u016fb\u011bhu 1990s, co\u017e Polsko p\u0159im\u011blo k tomu, aby se chopilo ekonomiky s vysok\u00fdmi mzdami, kter\u00e9 dnes oce\u0148uje. Dal\u0161\u00edm kl\u00ed\u010dov\u00fdm faktorem v rozvoji polsk\u00e9 ekonomiky je rozvoj segmentu soukrom\u00e9ho podnik\u00e1n\u00ed. Pr\u016fzkum trhu ukazuje, \u017ee polsk\u00e1 vl\u00e1da \u00fa\u010dinn\u011b podpo\u0159ila tento pokrok vyu\u017eit\u00edm liber\u00e1ln\u00edho z\u00e1kona o zakl\u00e1d\u00e1n\u00ed nov\u00fdch firem a privatizac\u00ed st\u0159edn\u00edch a mal\u00fdch st\u00e1tn\u00edch organizac\u00ed.<\/p>\n<p>Polsko m\u00e1 populaci v\u00edce ne\u017e 38 milion jedinc\u016f. Z t\u011bchto je zdaleka nejv\u00edce polsk\u00e9ho p\u016fvodu. Je zde n\u011bkolik mal\u00fdch etnick\u00fdch skupin, v\u010detn\u011b N\u011bmc\u016f, Slez\u016f, Ukrajinc\u016f, B\u011blorus\u016f, Rus\u016f a Rom\u016f.<\/p>\n<p>Pr\u016fzkum trhu ukazuje, \u017ee s o\u010dek\u00e1van\u00fdm 2017 HDP ve v\u00fd\u0161i USD, 510 miliard Polsko je 6. nejv\u011bt\u0161\u00ed ekonomikou EU. Polsk\u00e1 ekonomika si v obdob\u00ed 2014 \u2013 17 vedla spolehliv\u011b, re\u00e1ln\u00fd r\u016fst HDP p\u0159ekonal 4 procenta d\u00edky zv\u00fd\u0161en\u00ed vl\u00e1dn\u00edch soci\u00e1ln\u00edch v\u00fddaj\u016f, kter\u00e9 pomohly zv\u00fd\u0161it v\u00fddaje spot\u0159ebitel\u016f.<\/p>\n<h2>Rostouc\u00ed obchodn\u00ed a dopravn\u00ed kan\u00e1ly.<\/h2>\n<p>P\u0159edm\u011bty polsk\u00fdch tarif\u016f jsou maso, bioprodukty, zelenina, ml\u00e9\u010dn\u00e9 v\u00fdrobky a vozidla. Hlavn\u00edmi spolupachateli zvy\u0161ov\u00e1n\u00ed cen jsou It\u00e1lie, N\u011bmecko, Velk\u00e1 Brit\u00e1nie, Francie a \u010cesk\u00e1 republika.<\/p>\n<p>Krakov, Var\u0161ava, Vilnius, Pozna\u0148 a Lvov jsou v sou\u010dasn\u00e9 dob\u011b v\u00fdznamn\u00e9 evropsk\u00e9 m\u011bstsk\u00e9 komunity, zn\u00e1m\u00e9 pro sv\u00e9 celosv\u011btov\u011b uzn\u00e1van\u00e9 vysok\u00e9 \u0161koly a r\u016fzn\u00e9 nadace vy\u0161\u0161\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed. V\u00fdznamn\u00e9 pr\u016fmyslov\u00e9 z\u00e1vody se nach\u00e1zej\u00ed v Ostrowiec \u015awi\u0119tokrzyski, Cz\u0119stochowa, Chrzan\u00f3w, Stalowa Wola, Trzebinia, Jaworzno a Lod\u017e.<\/p>\n<p>Pr\u016fzkum trhu v Polsku uk\u00e1zal, \u017ee Polsko m\u00e1 dvan\u00e1ct p\u0159\u00edstav\u016f v\u010detn\u011b p\u0159\u00edstavu Darlowo, p\u0159\u00edstavu Elblag, p\u0159\u00edstavu Gdansk. Krom\u011b toho je v bl\u00edzkosti leteck\u00fdch termin\u00e1l\u016f, kter\u00e9 vyhovuj\u00ed obchodn\u00edm cest\u00e1m, nap\u0159\u00edklad leti\u0161t\u011b Lublin, leti\u0161t\u011b Var\u0161ava Modlin a leti\u0161t\u011b &#8222;Solidarity&#8220; Szczecin-Goleni\u00f3w.<\/p>\n<h2>V\u00fdzvy v\u00fdzkumu trhu v Polsku.<\/h2>\n<p>Polsko je pro zahrani\u010dn\u00ed podnikatele dostupn\u00e9 jako zdroj kapit\u00e1lu, rozvoje a zam\u011bstnanosti, jako\u017e i jako prost\u0159edek modernizace, inovace (v\u00fdzkum a v\u00fdvoj) a integrace do sv\u011btov\u00fdch obchodn\u00edch \u0159et\u011bzc\u016f. Existuje n\u011bkolik bod\u016f, kter\u00e9 se t\u00fdkaj\u00ed vzd\u00e1len\u00e9 odpov\u011bdnosti za vybran\u00e9 kl\u00ed\u010dov\u00e9 oblasti, a mezn\u00ed body pro zabezpe\u010den\u00ed p\u016fdy, zejm\u00e9na zahradnick\u00e9 a lesn\u00ed p\u016fdy. V b\u0159eznu 2018 nabyl \u00fa\u010dinnosti z\u00e1kon o z\u00e1kazu ned\u011bln\u00edho obchodu, kter\u00fd postupn\u011b eliminuje ned\u011bln\u00ed maloobchodn\u00ed prodej v Polsku. V 2019 mohou obchody pracovat jednu ned\u011bli v m\u011bs\u00edci, a v 2020 bude v platnosti \u00fapln\u00fd bojkot. Clean specialist\u00e9 maj\u00ed voln\u011b podporovat p\u0159edkl\u00e1d\u00e1n\u00ed pokro\u010dil\u00fdch administrativn\u00edch poplatk\u016f. Vzhledem k tomu, \u017ee \u017e\u00e1dn\u00fd n\u00e1vrh nebyl vylou\u010den, jsou jemnosti takov\u00e9ho posouzen\u00ed nejasn\u00e9, ov\u0161em nejv\u00edce by ovlivnily vzd\u00e1len\u00e9 pokro\u010dil\u00e9 organizace. N\u011bkolik finan\u010dn\u00edch specialist\u016f vyj\u00e1d\u0159ilo obavy z nedostatku soudr\u017enosti, p\u0159i\u010dem\u017e si pov\u0161imlo, \u017ee strategie jsou ob\u010das prezentov\u00e1ny rychle a bez \u0161irok\u00e9 konzultace a \u017ee pr\u00e1ce, kterou st\u00e1tn\u00ed firmy v polsk\u00e9 ekonomice vykon\u00e1vaj\u00ed, m\u016f\u017ee b\u00fdt odstra\u0161uj\u00edc\u00ed pro dlouhodob\u00fd rozvoj.<\/p>\n<p>N\u011bkter\u00e9 obavy z roz\u0161\u00ed\u0159en\u00ed v\u00fddaj\u016f na soci\u00e1ln\u00ed d\u00e1vky a vy\u0161\u0161\u00edho hl\u00edd\u00e1n\u00ed spojen\u00e9ho se sn\u00ed\u017een\u00edm v\u011bku odchodu do d\u016fchodu a t\u011bsn\u00fdm trhem pr\u00e1ce budou nutit v\u00fdvoj HDP pokra\u010dovat. Pr\u016fzkum trhu ukazuje, \u017ee polsk\u00e1 ekonomika bude v p\u0159\u00ed\u0161t\u00edch letech vykazovat dobr\u00e9 v\u00fdsledky, av\u0161ak v omezen\u00e9 m\u00ed\u0159e, vzhledem k p\u0159edpokl\u00e1dan\u00e9mu opakovan\u00e9mu n\u00e1r\u016fstu vyu\u017e\u00edv\u00e1n\u00ed rezerv EU na zlep\u0161en\u00ed a pokra\u010duj\u00edc\u00edmu siln\u00e9mu v\u00fddajov\u00e9mu profilu dom\u00e1cnost\u00ed. Pr\u016fzkum trhu v Polsku n\u00e1m ukazuje, \u017ee n\u00edzk\u00e1 porodnost, rychl\u00fd rozvoj a migrace v Polsku zp\u016fsobily nedostatek pracovn\u00edch m\u00edst. N\u00edzk\u00e1 nezam\u011bstnanost ve v\u011bt\u0161\u00edch m\u011bstsk\u00fdch oblastech nut\u00ed firmy hledat kvalifikovan\u00e9 specialisty a Polsko za\u017e\u00edv\u00e1 sbli\u017eov\u00e1n\u00ed zahrani\u010dn\u00edch pracovn\u00edk\u016f, zejm\u00e9na z Ukrajiny, kte\u0159\u00ed pom\u00e1haj\u00ed vyrovnat p\u0159\u00edpadn\u00e9 ztr\u00e1ty m\u00edstn\u00edch pracovn\u00edk\u016f.<\/p>\n<h2>R\u016fst a rozvoj trhu.<\/h2>\n<p>V Polsku do\u0161lo k n\u00e1r\u016fstu z\u00e1padn\u00edho z\u00e1jmu, proto\u017ee organizace se sna\u017e\u00ed vyu\u017e\u00edt pracovn\u00edch aktiv a nov\u00fdch trh\u016f kupuj\u00edc\u00edch, a to zp\u016fsobilo v\u00fdznamn\u00e9 zm\u011bny v p\u0159\u00edtomnosti n\u00e1roda a polsk\u00e9 ekonomiky, kter\u00e9 odhalil pr\u016fzkum trhu v Polsku.<\/p>\n<p>Polsko m\u00e1 dal\u0161\u00ed pevn\u00e9 um\u00edst\u011bn\u00ed, nap\u0159\u00edklad \u017eivotn\u011b d\u016fle\u017eit\u00e9 geografick\u00e9 oblasti, st\u00e1tn\u00ed n\u00e1klad motivuj\u00edc\u00ed s\u00edly a vl\u00e1dn\u00ed podporu, bl\u00edzkost v tvo\u0159iv\u00e9 ekonomice, a pevn\u00e9 spojen\u00ed s partnery.<\/p>\n<p>Pr\u016fzkum trhu ukazuje, \u017ee Polsko je nejv\u011bt\u0161\u00edm \u010dist\u00fdm p\u0159\u00edjemcem struktur\u00e1ln\u00edch a investi\u010dn\u00edch fond\u016f EU. Pro obdob\u00ed 2014\u20132020 bylo pl\u00e1nov\u00e1no 121,6 miliardy americk\u00fdch dolar\u016f. Prost\u0159edky maj\u00ed podpo\u0159it dal\u0161\u00ed rozvoj infrastruktury, v\u010detn\u011b lep\u0161\u00edho p\u0159\u00edstupu k internetu, budov\u00e1n\u00ed chytr\u00fdch m\u011bst a podpory organizac\u00ed prov\u00e1d\u011bj\u00edc\u00edch statistick\u00fd pr\u016fzkum trhu v Polsku. P\u0159edb\u011b\u017en\u00e9 odhady pro p\u0159\u00ed\u0161t\u00ed rozpo\u010det EU nazna\u010duj\u00ed, \u017ee Polsko m\u016f\u017ee z\u00edskat a\u017e o 24 % m\u00e9n\u011b prost\u0159edk\u016f kv\u016fli rychl\u00e9mu rozvoji, zm\u011bn\u00e1m finan\u010dn\u00edch priorit EU a brexitu.<\/p>\n<h2>Pro\u010d n\u00e1s naj\u00edmat?<\/h2>\n<p>Technologick\u00fd pokrok je v\u00fdznamn\u00fdm a rozv\u00edjej\u00edc\u00edm se segmentem v Polsku a m\u016f\u017ee v\u00e1m pomoci z\u00edskat z n\u011bj zisk. M\u016f\u017eeme pro v\u00e1s prov\u00e9st spr\u00e1vn\u00fd pr\u016fzkum trhu o solidn\u00edm z\u00e1jmu o inovace dat a odpov\u011bdi na pomoc p\u0159i v\u00fdrob\u011b, kter\u00e9 v\u00e1m pomohou usadit va\u0161e podnik\u00e1n\u00ed v Polsku. Chytr\u00e9 m\u011bstsk\u00e9 komunity, internet v\u011bc\u00ed, distribuovan\u00e9 v\u00fdpo\u010detn\u00ed syst\u00e9my a kybernetick\u00e1 bezpe\u010dnost nab\u00edzej\u00ed potenci\u00e1l pro mezin\u00e1rodn\u00ed export\u00e9ry, tak\u017ee n\u00e1s najm\u011bte, abyste z\u00edskali v\u00fdhody z na\u0161ich profesion\u00e1ln\u00edch slu\u017eeb pr\u016fzkumu trhu a zalo\u017eili sv\u00e9 \u00fasp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed v Polsku.<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ekonomika Polska je nejrychleji rostouc\u00ed v Evrop\u011b. 6. nejv\u011bt\u0161\u00ed v Evropsk\u00e9 unii. Je to jedna z nejrychleji se rozv\u00edjej\u00edc\u00edch ekonomik v Evrop\u011b. Tento v\u00fdvoj\u2026<\/p>\n","protected":false},"author":0,"featured_media":12021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-1378.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/comments?post=24506"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24506\/revisions"}],"predecessor-version":[{"id":24507,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24506\/revisions\/24507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media\/12021"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media?parent=24506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/categories?post=24506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/tags?post=24506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}