{"id":24352,"date":"2019-11-14T21:38:00","date_gmt":"2019-11-14T20:38:00","guid":{"rendered":"https:\/\/examinare.ecommerce.theonlykroon.com\/?p=24352"},"modified":"2019-11-14T21:38:00","modified_gmt":"2019-11-14T20:38:00","slug":"market-research-in-facebook","status":"publish","type":"post","link":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/news\/2019\/11\/14\/market-research-in-facebook\/","title":{"rendered":"Pr\u016fzkum trhu v Facebook"},"content":{"rendered":"

Jako za star\u00fdch \u010das\u016f, cht\u011bj\u00ed z\u00edskat pozornost a pochopen\u00ed va\u0161ich z\u00e1kazn\u00edk\u016f, budete v\u017edy muset zaplatit velk\u00e9 n\u00e1klady na pot\u0159ebn\u00e9 informace. Pr\u016fzkum trhu na Facebook n\u00e1m umo\u017e\u0148uje pochopit, \u017ee naj\u00edt perfektn\u00ed publikum \/ z\u00e1kazn\u00edka pro novou komoditu m\u016f\u017ee b\u00fdt tak obt\u00ed\u017en\u00e9. Mezit\u00edm je to v sou\u010dasn\u00e9 dob\u011b jedna z nejpou\u017e\u00edvan\u011bj\u0161\u00edch aplikac\u00ed pro z\u00edsk\u00e1n\u00ed informac\u00ed pro lidi, kte\u0159\u00ed pl\u00e1nuj\u00ed budoucnost sv\u00fdch nov\u00fdch produkt\u016f a slu\u017eeb, nebo pro o\u017eiven\u00ed ne tak \u00fasp\u011b\u0161n\u00fdch st\u00e1vaj\u00edc\u00edch produkt\u016f. Stru\u010dn\u011b \u0159e\u010deno, Market Research je v\u00edce \u010di m\u00e9n\u011b know-how v pl\u00e1nov\u00e1n\u00ed podnik\u00e1n\u00ed.<\/p>\n

Z\u00edsk\u00e1n\u00ed znalost\u00ed o publiku nebo obecn\u00fdch informac\u00edch o z\u00e1kazn\u00edkovi, jako jsou geografick\u00e9 informace, v\u011bk a p\u0159\u00edjem, je prvn\u00edm krokem ve va\u0161\u00ed snaze o pr\u016fzkum trhu na Facebook. Nicm\u00e9n\u011b, m\u016f\u017eete efektivn\u011b rozv\u00edjet sv\u00e9 publikum nebo preference z\u00e1kazn\u00edk\u016f pouh\u00fdm polo\u017een\u00edm n\u011bkolika ot\u00e1zek.<\/p>\n

Jak\u00e9 dal\u0161\u00ed str\u00e1nky se m\u00fdm z\u00e1kazn\u00edk\u016fm\/publiku l\u00edb\u00ed nebo sleduj\u00ed?<\/span><\/p>\n

Jak\u00e9 jsou hlavn\u00ed z\u00e1jmy m\u00fdch z\u00e1kazn\u00edk\u016f \/ publika?<\/span><\/p>\n

Jak\u00e9 jsou mo\u017en\u00e9 v\u011bci, kter\u00e9 mohu vyhled\u00e1vat o nich nap\u0159. zvyky, d\u011bti, zam\u011bstnavatele a rodinn\u00fd stav?<\/span><\/p>\n

Facebook, kter\u00e1 m\u00e1 2.5 miliardu u\u017eivatel\u016f, obsahuje spoustu informac\u00ed pro v\u00e1\u0161 st\u00e1vaj\u00edc\u00ed v\u00fdzkum. Pokud nap\u0159\u00edklad navrhujete prostor, Market Research v\u00e1m doporu\u010duje za\u010d\u00edt s Facebook Audience Insight (FAI) nebo j\u00edt s Facebook funkc\u00ed n\u00e1vrhu, abyste na\u0161li dal\u0161\u00ed doporu\u010den\u00ed.<\/p>\n

Nap\u0159\u00edklad, pokud hled\u00e1te IT profesion\u00e1ly ve velk\u00e9 firm\u011b, v\u0161e, co mus\u00edte ud\u011blat, je jednodu\u0161e zadat n\u00e1zev nejv\u011bt\u0161\u00edch IT zam\u011bstnavatel\u016f (Google, nap\u0159\u00edklad), a pak pomoc\u00ed funkce n\u00e1vrh hledat podobn\u00e9 spole\u010dnosti. Ne\u017e za\u010dnete s v\u00fdzkumem, mus\u00edte analyzovat sv\u016fj c\u00edl a polo\u017eit si ot\u00e1zku typu \u201eo kom chci v\u011bd\u011bt v\u00edc?\u201c. Je to o tom, \u017ee o sv\u00e9m publiku na\u010drtnete co nejv\u00edce. V marketingu se tomu obvykle \u0159\u00edk\u00e1 ide\u00e1ln\u00ed z\u00e1kaznick\u00e1 persona nebo profil.<\/p>\n

<\/div>\n

A pokud pot\u0159ebujete pomoci s definov\u00e1n\u00edm ide\u00e1ln\u00edho z\u00e1kazn\u00edka nebo publika, je zde n\u011bkolik u\u017eite\u010dn\u00fdch tip\u016f, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt.<\/p>\n

V\u00e1\u0161 ide\u00e1ln\u00ed profil z\u00e1kazn\u00edka mus\u00ed b\u00fdt vypln\u011bn podrobnostmi, tak\u017ee bude snaz\u0161\u00ed se s nimi sezn\u00e1mit.<\/p>\n

Je d\u016fle\u017eit\u00e9 m\u00edt o nich p\u0159edem prvn\u00ed znalosti.<\/p>\n

Demografie je v\u011bt\u0161inou skv\u011bl\u00fd za\u010d\u00e1tek, pokud jde o pozn\u00e1n\u00ed va\u0161eho ide\u00e1ln\u00edho z\u00e1kazn\u00edka, pak mus\u00edte c\u00edlit na jejich z\u00e1jmy, tj. Jak\u00e9 filmy, televizn\u00ed po\u0159ady, hudbu a \/ nebo knihy se jim l\u00edb\u00ed?<\/p>\n

Zji\u0161t\u011bn\u00ed v\u00edce informac\u00ed o kurzech, kter\u00e9 podporuj\u00ed, je tak\u00e9 skv\u011blou cestou k z\u00edsk\u00e1n\u00ed va\u0161ich ide\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, v\u011bd\u011bt, jak moc se pod\u00edlej\u00ed na politice, v\u011bd\u011bt, zda se jejich \u017eivot to\u010d\u00ed kolem rodiny, jejich n\u00e1bo\u017eenstv\u00ed a mnoho dal\u0161\u00edch. Pochopen\u00ed v\u0161ech t\u011bchto detail\u016f se v\u00e1m a podniku nemus\u00ed zd\u00e1t d\u016fle\u017eit\u00e9 na prvn\u00ed \u010dervenou, ale v pravd\u011b v\u00e1m d\u00e1vaj\u00ed n\u011bjak\u00e9 nahl\u00e9dnut\u00ed do p\u0159esv\u011bd\u010div\u00e9ho kousku, kter\u00fd o nich pot\u0159ebujete v\u011bd\u011bt (jejich nejv\u011bt\u0161\u00ed motivace).<\/p>\n

Pot\u00e9, co pochop\u00edte, co je motivuje, tedy pro\u010d se rozhodnou r\u00e1no vst\u00e1t z postele, pro\u010d pokra\u010duj\u00ed (vytrvaj\u00ed) a co je vlastn\u011b jejich kone\u010dn\u00fdm c\u00edlem. Takto pochop\u00edte, pro\u010d a jak se budou rozhodovat o koupi va\u0161ich v\u011bc\u00ed.<\/p>\n

Jak pou\u017e\u00edvat FACEBOOK pro pr\u016fzkum trhu.<\/h2>\n

Nen\u00ed \u017e\u00e1dnou novinkou, \u017ee Facebook, jako\u017eto sv\u011btov\u00e1 \u0161pi\u010dka soci\u00e1ln\u00edch s\u00edt\u00ed, nevyhnuteln\u011b umo\u017e\u0148uje r\u016fzn\u00fdm poskytovatel\u016fm slu\u017eeb a plugin\u016fm fungovat na n\u00ed jako m\u00e9dium pro v\u00fdzkum a pr\u016fzkumy. Ve sv\u011btle toho je v\u0161ak navzdory \u010detn\u00fdm dostupn\u00fdm plugin\u016fm pro z\u00e1kazn\u00edka, kter\u00fd chce prov\u00e1d\u011bt pr\u016fzkum trhu nebo pr\u016fzkum na Facebook, velmi d\u016fle\u017eit\u00e9 zapojit m\u00e9dium EXAMINARE. Jako \u010d\u00edslo jedna slu\u017eba nab\u00edzen\u00e9 EXAMINARE AB, EXAMINARE je bez pochyby va\u0161e nejlep\u0161\u00ed vol\u00e1n\u00ed pro pr\u016fzkum a v\u00fdzkum. Toto tvrzen\u00ed nen\u00ed bezd\u016fvodn\u00e9, proto\u017ee Examinare nab\u00edz\u00ed n\u00e1sleduj\u00edc\u00ed slu\u017eby spolu s Facebook<\/p>\n

1. <\/span>S EXAMINARE na Facebook, pr\u016fzkumy mohou b\u00fdt snadno odesl\u00e1ny a distribuov\u00e1ny po cel\u00e9m sv\u011bt\u011b. To je z\u00e1sadn\u00ed v tom smyslu, \u017ee umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm kl\u00e1st ot\u00e1zky u\u017eivatel\u016fm nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 soci\u00e1ln\u00ed platformy, dotazovat se na jejich n\u00e1zory a z\u00edskat odpov\u011bdi ve v\u0161estrann\u00e9m, pohodln\u00e9m form\u00e1tu.<\/p>\n

2. <\/span>Snadn\u00e1 aktivace a instalace
Z\u00e1kazn\u00edci mohou snadno aktivovat sv\u00e9 pr\u016fzkumy na Facebook pomoc\u00ed \u201e1 kliknut\u00ed aktivace“. Takov\u00e9 pr\u016fzkumy mohou b\u00fdt \u0161\u00ed\u0159eny prost\u0159ednictv\u00edm p\u0159\u00edsp\u011bvk\u016f nebo inzer\u00e1t\u016f na Facebook. P\u0159\u00edjemci t\u011bchto pr\u016fzkum\u016f budou moci poskytnout odpov\u011bdi na platform\u011b Facebook, ani\u017e by museli opustit nebo b\u00fdt p\u0159esm\u011brov\u00e1ni na extern\u00ed platformu.<\/p>\n

3. <\/span>Prozkoum\u00e1n\u00ed str\u00e1nek a profil\u016f, kter\u00e9 pat\u0159\u00ed k va\u0161emu publiku \/ z\u00e1kazn\u00edk\u016fm.
Posu\u0148te se co nejhloub\u011bji do jejich kontaktn\u00edch informac\u00ed a nastaven\u00ed soukrom\u00ed a pod\u00edvejte se na v\u011bci, jako je jejich demografie (jsou \u017eenat\u00ed? Kde \u017eij\u00ed? Kdy\u017e budete zn\u00e1t jejich status, z\u00edsk\u00e1te obrovsk\u00e9 znalosti o tom, co cht\u011bj\u00ed, co je bav\u00ed, jak\u00fd probl\u00e9m \u0159e\u0161\u00ed a samoz\u0159ejm\u011b, jak jim m\u016f\u017eete pomoci, stejn\u011b jako zn\u00e1t jejich z\u00e1jmy (knihy, filmy, hudba atd.) a sezn\u00e1mit se s jejich odkazy na jin\u00e9 profily soci\u00e1ln\u00edch m\u00e9di\u00ed nebo jejich obchodn\u00ed webov\u00e9 str\u00e1nky.<\/p>\n

4. <\/span>Pod\u00edvejte se na p\u0159ehledy pro va\u0161i fanou\u0161kovskou str\u00e1nku nebo skupinu.
To v\u00e1m poskytne ka\u017edodenn\u00ed data, jako jsou: Demografick\u00e9 \u00fadaje skupiny v\u0161ech, kte\u0159\u00ed v\u00e1s sleduj\u00ed, a tak\u00e9, kter\u00e9 z va\u0161ich p\u0159\u00edsp\u011bvk\u016f se jim l\u00edb\u00ed a zab\u00fdvaj\u00ed se. M\u016f\u017eete pou\u017e\u00edt Facebook ad buildery, abyste zjistili, jak velk\u00fd je v\u00e1\u0161 trh.<\/p>\n

5. <\/span>Pomoc\u00ed tla\u010d\u00edtka Facebook vyhledat:
Cel\u00e1 skupina u\u017eivatel\u016f, kte\u0159\u00ed odpov\u00eddaj\u00ed va\u0161emu c\u00edlov\u00e9mu trhu. Nejprve je mus\u00edte poslouchat, pak, kdy\u017e jste p\u0159ipraveni, pono\u0159te se do konverzace a s\u00edt\u011b. Ur\u010dit\u011b se objev\u00ed ot\u00e1zky, kter\u00e9 se t\u00fdkaj\u00ed kategorie va\u0161eho podnik\u00e1n\u00ed, produkt\u016f nebo slu\u017eeb.<\/p>\n

6. <\/span>Um\u00edst\u011bte vysoce c\u00edlenou reklamu, kter\u00e1 vyz\u00fdv\u00e1 spr\u00e1vn\u00e9 lidi, aby se z\u00fa\u010dastnili pr\u016fzkumu n\u011bkde jinde online.<\/p>\n

7. <\/span>P\u0159id\u00e1n\u00ed Facebook hlasov\u00e1n\u00ed.
Pt\u00e1t se sv\u00e9ho publika na ot\u00e1zky o tom, jak nach\u00e1zej\u00ed, nakupuj\u00ed a pou\u017e\u00edvaj\u00ed produkty, nen\u00ed tak\u00e9 \u0161patn\u00fd n\u00e1pad. Je tak\u00e9 dobr\u00e9 sledovat mini news feed (je to jen kliknut\u00ed na prav\u00e9 stran\u011b va\u0161eho Facebook okna), abyste vid\u011bli sv\u016fj pokrok a malou akci a pozornost, kterou va\u0161e spojen\u00ed berou. N\u011bkdy mus\u00edte pochopit, jak\u00fd m\u00e1te prosp\u011bch z \u010dasu, kter\u00fd str\u00e1v\u00edte t\u00edmto \u00fa\u017easn\u00fdm v\u00fdzkumem. I kdy\u017e to n\u011bkdy z\u00e1le\u017e\u00ed, jen poslouchat je dost, aby vybuchl n\u00e1pad na nov\u00fd produkt nebo slu\u017ebu, kterou jste vid\u011bli, \u017ee va\u0161e publikum zvy\u0161uje a z\u00e1vod\u00ed s jejich srde\u010dn\u00edmi tepmi.<\/p>\n

Pou\u017eit\u00ed dat, kter\u00e1 jste na\u0161li, aby v\u00e1s podpo\u0159ili.<\/h2>\n

Pochopte, kde p\u0159esn\u011b tr\u00e1v\u00edte \u010das networkingem (jak\u00e9 skupiny jsou v souladu s t\u00edm, co m\u00e1te na stole, a kter\u00e9 si jen spamuj\u00ed odkazy mezi sebou?).<\/p>\n

Jd\u011bte hloub\u011bji do pochopen\u00ed a \u0159e\u0161en\u00ed \u201eno a co?\u201c ot\u00e1zky, kter\u00e9 va\u0161i kandid\u00e1ti ptaj\u00ed o atributech a v\u00fdhod\u00e1ch va\u0161ich v\u011bc\u00ed.<\/p>\n

V\u011bnujte pozornost tomu, pro\u010d lid\u00e9 nepodporuj\u00ed va\u0161e konkurenty a polo\u017ete si tyto ot\u00e1zky, abyste zlep\u0161ili a roz\u0161\u00ed\u0159ili sv\u00e9 podnik\u00e1n\u00ed a s\u00ed\u0165 (jsou jejich slu\u017eby p\u0159\u00edli\u0161 nudn\u00e9? P\u0159\u00edli\u0161 divn\u00e9? P\u0159\u00edli\u0161 t\u011b\u017ek\u00e9 pochopit? Jak\u00fd je jejich charakter? A n\u011bkter\u00e9 dal\u0161\u00ed atributy v jejich osobn\u00edm podnik\u00e1n\u00ed a vztahov\u00fd \u017eivot). Mus\u00edte v\u011bnovat velkou pozornost sout\u011b\u017ei, proto\u017ee je to nejlep\u0161\u00ed zp\u016fsob, jak se zlep\u0161it. To znamen\u00e1, \u017ee je to n\u00e1pov\u011bda, jak l\u00e9pe zlep\u0161it sv\u00e9 slu\u017eby pro va\u0161e publikum.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Jako za star\u00fdch \u010das\u016f, cht\u011bj\u00ed z\u00edskat pozornost a pochopen\u00ed va\u0161ich z\u00e1kazn\u00edk\u016f, budete v\u017edy muset zaplatit velk\u00e9 n\u00e1klady na pot\u0159ebn\u00e9 informace. Pr\u016fzkum trhu na\u2026<\/p>\n","protected":false},"author":0,"featured_media":12294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-1395.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/comments?post=24352"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24352\/revisions"}],"predecessor-version":[{"id":24353,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24352\/revisions\/24353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media\/12294"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media?parent=24352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/categories?post=24352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/tags?post=24352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}