{"id":24292,"date":"2019-10-28T17:30:00","date_gmt":"2019-10-28T16:30:00","guid":{"rendered":"https:\/\/examinare.ecommerce.theonlykroon.com\/?p=24292"},"modified":"2019-10-28T17:30:00","modified_gmt":"2019-10-28T16:30:00","slug":"market-research-in-thailand","status":"publish","type":"post","link":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/news\/2019\/10\/28\/market-research-in-thailand\/","title":{"rendered":"Pr\u016fzkum trhu v Thajsku."},"content":{"rendered":"<p>Thajsko je zn\u00e1m\u00e9 jako zem\u011b s dobr\u00fdm j\u00eddlem a destinac\u00ed pro turisty, kter\u00e9 l\u00e1kaj\u00ed \u0161\u0165astn\u00ed lid\u00e9 a dobr\u00e9 slu\u017eby. A\u010dkoli se ned\u00e1vno objevily zpr\u00e1vy o finan\u010dn\u00edch probl\u00e9mech, zem\u011b otev\u0159ela nov\u00fd trh pro mezin\u00e1rodn\u00ed spole\u010dnosti. Nejen\u017ee je zde rostouc\u00ed st\u0159edn\u00ed t\u0159\u00edda, kter\u00e1 miluje elektroniku a luxusn\u00ed zbo\u017e\u00ed, ale tak\u00e9 rostouc\u00ed p\u0159\u00edle\u017eitost exportovat zbo\u017e\u00ed a slu\u017eby do sousedn\u00edch zem\u00ed.<\/p>\n<p>Thajsko je fantastick\u00e9 m\u00edsto s v\u00edce ne\u017e 80 milion obyvatel. Je to port pro vstup na r\u016fzn\u00e9 trhy, jako je brazilsk\u00fd, japonsk\u00fd a n\u011bkolik evropsk\u00fdch trh\u016f, zn\u00e1m\u00fd svou p\u0159izp\u016fsobivost\u00ed r\u016fzn\u00fdm projekt\u016fm a po\u017eadavk\u016fm lid\u00ed a spole\u010dnost\u00ed, kter\u00e9 pl\u00e1nuj\u00ed vybudovat spole\u010dnost v Thajsku.<\/p>\n<p>Sektor slu\u017eeb, cestovn\u00edho ruchu a obchodn\u00edch trh\u016f rostou v Thajsku, spolu s v\u00fdrobn\u00edm a pr\u016fmyslov\u00fdm sektorem, kde Thajci s kvalitou a zpracov\u00e1n\u00ed, kter\u00e9 z nich d\u011bl\u00e1 nejv\u011bt\u0161\u00ed v\u00fdvozce potravin\u00e1\u0159sk\u00fdch v\u00fdrobk\u016f, jako je r\u00fd\u017ee a ovoce, stejn\u011b jako v\u00fdrobci vysoce kvalitn\u00ed oble\u010den\u00ed a obuvi.<\/p>\n<div><\/div>\n<h2>Thajsko je ide\u00e1ln\u00edm m\u00edstem pro zalo\u017een\u00ed nov\u00e9 spole\u010dnosti pro import v\u00fdrobk\u016f a slu\u017eeb do Asie.<\/h2>\n<p>Thajsko nejen p\u0159itahuje 32 milion turist\u016f ro\u010dn\u011b (2016 Nav\u0161t\u00edv\u00ed ji tis\u00edce lid\u00ed z cel\u00e9ho sv\u011bta, aby poznali zemi tis\u00edce \u00fasm\u011bv\u016f. Nyn\u00ed p\u0159itahuje st\u00e1le v\u00edce nadn\u00e1rodn\u00edch spole\u010dnost\u00ed, bank, technologick\u00fdch spole\u010dnost\u00ed a mnoha dal\u0161\u00edch zahrani\u010dn\u00edch spole\u010dnost\u00ed, kter\u00e9 si vyb\u00edraj\u00ed Thajsko jako ide\u00e1ln\u00ed m\u00edsto pro zalo\u017een\u00ed nebo roz\u0161\u00ed\u0159en\u00ed sv\u00e9ho podnik\u00e1n\u00ed v Asii. Tyto spole\u010dnosti vid\u00ed v Thajsku kvalitu a pracovn\u00edky za ni\u017e\u0161\u00ed cenu ne\u017e nap\u0159\u00edklad v Japonsku a \u010c\u00edn\u011b.<\/p>\n<p>Ale aby bylo mo\u017en\u00e9 vybudovat, vyvinout a dodat nov\u00fd produkt nebo slu\u017ebu na trhu, ka\u017ed\u00e1 spole\u010dnost, investor nebo podnikatel pot\u0159ebuje pr\u016fzkum trhu. Tyto pr\u016fzkumy trhu jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed v\u0161ech obchodn\u00edch strategi\u00ed. Pouze oni maj\u00ed schopnost identifikovat stav a trendy ve v\u00fdvoji va\u0161\u00ed c\u00edlov\u00e9 skupiny a konkr\u00e9tn\u00edch trh\u016f, p\u0159i\u010dem\u017e z\u00e1rove\u0148 projevuj\u00ed z\u00e1jem o skupinu produkt\u016f nebo v\u00e1\u0161 produkt \/ slu\u017ebu konkr\u00e9tn\u011b. Pouze dob\u0159e proveden\u00fd pr\u016fzkum trhu v\u00e1m poskytne skute\u010dn\u00e9 znalosti. M\u016f\u017ee b\u00fdt thajsk\u00fd trh udr\u017eiteln\u00fd pro v\u00e1\u0161 produkt \/ slu\u017ebu? S shrom\u00e1\u017ed\u011bn\u00fdmi informacemi m\u016f\u017eete u\u010dinit spr\u00e1vn\u00e9 rozhodnut\u00ed a vytvo\u0159it dobr\u00fd podnikatelsk\u00fd pl\u00e1n nebo p\u0159izp\u016fsobit st\u00e1vaj\u00edc\u00ed podnikatelsk\u00fd pl\u00e1n pro budov\u00e1n\u00ed nebo r\u016fst va\u0161eho podnik\u00e1n\u00ed v Asii.<\/p>\n<p>D\u016fle\u017eitou ot\u00e1zkou je obvykle, jak vytvo\u0159it pr\u016fzkum trhu, kter\u00fd mi poskytne v\u00fdsledky, kter\u00e9 pot\u0159ebuji? To je ot\u00e1zka, kter\u00e1 vyvst\u00e1v\u00e1 u mnoha podnikatel\u016f, kte\u0159\u00ed maj\u00ed z\u00e1jem shrom\u00e1\u017edit co nejv\u00edce relativn\u00edch informac\u00ed o thajsk\u00e9m trhu a oslovit sv\u00e9 z\u00e1kazn\u00edky a v\u011bd\u011bt, jak\u00e1 je spr\u00e1vn\u00e1 cesta pro va\u0161i konkr\u00e9tn\u00ed slu\u017ebu. Nejlep\u0161\u00ed \u0159e\u0161en\u00ed, kter\u00e9 m\u016f\u017eete m\u00edt, je najmout profesion\u00e1ln\u00ed spole\u010dnost, kter\u00e1 m\u00e1 zku\u0161enosti a zdroje, aby v\u00e1m poskytla kvalitu, kterou pot\u0159ebujete ve shrom\u00e1\u017ed\u011bn\u00fdch v\u00fdsledc\u00edch.<\/p>\n<div><\/div>\n<h2>Naj\u00edt nov\u00e9 obchodn\u00ed p\u0159\u00edle\u017eitosti s pr\u016fzkumem trhu v Thajsku.<\/h2>\n<p>Pro\u010d ned\u011blat pr\u016fzkum trhu s prost\u0159edky, kter\u00e9 m\u00e1m a u\u0161et\u0159it sv\u00e9 pen\u00edze? Je to b\u011b\u017en\u00e1 my\u0161lenka, ale co by \u010dlov\u011bk m\u011bl v\u011bd\u011bt o Thajsku, je, \u017ee v\u011bt\u0161ina nemluv\u00ed anglicky. Pokud uva\u017eujete o proveden\u00ed pr\u016fzkumu trhu v Thajsku, samoz\u0159ejm\u011b chcete udr\u017eet sv\u016fj rozpo\u010det a pokud se pokus\u00edte prov\u00e9st anglick\u00fd pr\u016fzkum trhu, m\u016f\u017ee to vytvo\u0159it \u0161patn\u00fd pr\u016fzkum trhu v Thajsku. Tato volba t\u00e9m\u011b\u0159 v\u017edy vede ke \u0161patn\u00e9mu pr\u016fzkumu trhu, od chyb a nedostatk\u016f a\u017e po nedostate\u010dn\u00e9 nebo zav\u00e1d\u011bj\u00edc\u00ed informace. Z\u00e1rove\u0148 osoba (y), kterou p\u0159id\u011bl\u00edte k v\u00fdvoji a pr\u00e1ci s pr\u016fzkumem trhu, str\u00e1v\u00ed hodiny, aby se dostala na vedouc\u00ed pozice v thajsk\u00fdch spole\u010dnostech, proto\u017ee prost\u011b nemluv\u00ed thajsky. Konstruk\u010dn\u00ed chyby, jazykov\u00e9 probl\u00e9my, \u0161patn\u00e1 implementace, n\u00edzk\u00fd po\u010det odpov\u011bd\u00ed a \u010dist\u011b v\u011bcn\u00e9 chyby.<\/p>\n<p>Spr\u00e1vn\u00fdm \u0159e\u0161en\u00edm je ur\u010dit\u011b vyu\u017e\u00edt spole\u010dnost, kter\u00e1 v\u00e1m d\u00e1v\u00e1 zku\u0161enosti a odborn\u00e9 znalosti v oblasti pr\u016fzkumu trhu v Thajsku. Profesion\u00e1ln\u00ed v\u00fdzkumn\u00e1 spole\u010dnost v\u00e1m \u010dasto za relativn\u011b n\u00edzk\u00fd poplatek zaru\u010d\u00ed kvalitu proveden\u00e9ho pr\u016fzkumu trhu. Va\u0161e spole\u010dnost tak bude m\u00edt v\u0161echny pot\u0159ebn\u00e9 informace o trhu a c\u00edlov\u00e9 skupin\u011b, aby si mohla vybrat nejlep\u0161\u00ed kurz a posunout sv\u00e9 podnik\u00e1n\u00ed na dal\u0161\u00ed \u00farove\u0148 produktivity a zisku. Z\u00e1rove\u0148 tak neztr\u00e1c\u00edte \u010das ani vy, ani va\u0161i zam\u011bstnanci. Nemus\u00edte se ob\u00e1vat a hromadit stres, proto\u017ee si m\u016f\u017eete b\u00fdt v\u017edy jisti, \u017ee skupina kvalifikovan\u00fdch odborn\u00edk\u016f s odpov\u00eddaj\u00edc\u00edmi zku\u0161enostmi a znalostmi vyvine v\u00e1\u0161 pr\u016fzkum trhu, se v\u0161emi dostupn\u00fdmi \u0159e\u0161en\u00edmi na vysok\u00e9 \u00farovni. Chcete-li za\u010d\u00edt s v\u00fdzkumem trhu, mus\u00edte nejprve prov\u00e9st malou investici, ale m\u011bjte na pam\u011bti zisky, kter\u00e9 budete m\u00edt, kdy\u017e pou\u017eijete tuto p\u0159idanou hodnotu a v\u0161e. To je nepochybn\u011b perfektn\u00ed zp\u016fsob, jak vy a va\u0161e spole\u010dnost z\u00edskat jasnou a jasnou vizi budoucnosti va\u0161\u00ed spole\u010dnosti a investic na thajsk\u00e9m trhu.<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thajsko je zn\u00e1m\u00e9 jako zem\u011b s dobr\u00fdm j\u00eddlem a destinac\u00ed pro turisty, kter\u00e9 l\u00e1kaj\u00ed \u0161\u0165astn\u00ed lid\u00e9 a dobr\u00e9 slu\u017eby. A\u010dkoli se ned\u00e1vno objevily zpr\u00e1vy o finan\u010dn\u00edch\u2026<\/p>\n","protected":false},"author":0,"featured_media":11943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-1359.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/comments?post=24292"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24292\/revisions"}],"predecessor-version":[{"id":24293,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24292\/revisions\/24293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media\/11943"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media?parent=24292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/categories?post=24292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/tags?post=24292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}