{"id":24274,"date":"2019-10-10T21:45:00","date_gmt":"2019-10-10T19:45:00","guid":{"rendered":"https:\/\/examinare.ecommerce.theonlykroon.com\/?p=24274"},"modified":"2019-10-10T21:45:00","modified_gmt":"2019-10-10T19:45:00","slug":"follow-up-each-delivery-via-sms-survey-or-e-mail-survey-with-delivery-evaluator","status":"publish","type":"post","link":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/news\/2019\/10\/10\/follow-up-each-delivery-via-sms-survey-or-e-mail-survey-with-delivery-evaluator\/","title":{"rendered":"Sledujte ka\u017ed\u00e9 doru\u010den\u00ed prost\u0159ednictv\u00edm SMS pr\u016fzkumu nebo E-mail pr\u016fzkumu s Delivery Evaluator."},"content":{"rendered":"<p>Ka\u017ed\u00e1 dod\u00e1vka je v\u017edy stejn\u011b d\u016fle\u017eit\u00e1, \u017ee produkt doraz\u00ed rychle je nyn\u00ed jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch \u010d\u00e1st\u00ed p\u0159i \u017e\u00e1dosti spot\u0159ebitel\u016f. Dost\u00e1vat sms nebo e-mailov\u00fd dotazn\u00edk nen\u00ed v\u017edy to, co si mysl\u00edte jako e-obchodn\u00edk, ale nesledovat va\u0161e dod\u00e1vky je stejn\u011b \u0161patn\u00e9, jako neodes\u00edlat dod\u00e1vku v\u016fbec.<\/p>\n<h2>Jak\u00e9 jsou v\u00fdhody zas\u00edl\u00e1n\u00ed SMS pr\u016fzkum\u016f jako e-obchodn\u00edk?<\/h2>\n<p>P\u0159ijet\u00ed odpov\u011bdi prost\u0159ednictv\u00edm textov\u00e9 zpr\u00e1vy v\u00e1m umo\u017en\u00ed dozv\u011bd\u011bt se v\u00edce o va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b. Nejen, zda jsou spokojeni, ale sms pr\u016fzkum m\u016f\u017ee tak\u00e9 uk\u00e1zat, zda jste zapojili z\u00e1kazn\u00edky nebo zda si koupili jen proto, \u017ee cena je n\u00edzk\u00e1 nebo nena\u0161li zbo\u017e\u00ed jinde.<\/p>\n<h2>N\u00edzk\u00e1 m\u00edra odezvy na sms pr\u016fzkum nen\u00ed jen \u0161patn\u00e9.<\/h2>\n<p>Nap\u0159\u00edklad pokud z\u00edsk\u00e1te pouze mezi 10 a 15 procenty prost\u0159ednictv\u00edm sms pr\u016fzkum\u016f, m\u00e1te na mysli nap\u0159\u00edklad p\u0159\u00edle\u017eitost ke zlep\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce nebo Brand Awareness, jak se tomu \u0159\u00edk\u00e1 v angli\u010dtin\u011b.<\/p>\n<p>M\u00edra odezvy na pr\u016fzkum SMS ve v\u00fd\u0161i 30-50 procent ukazuje, \u017ee jste obdr\u017eeli v\u011bt\u0161inu spokojen\u00fdch a\u017e velmi spokojen\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed dotazn\u00edk vypln\u00ed. Samoz\u0159ejm\u011b ne v\u017edy, ale pokud index spokojenosti z\u00e1kazn\u00edk\u016f ukazuje m\u00e9n\u011b ne\u017e 3 z t\u011bch, kte\u0159\u00ed odpov\u011bd\u011bli, maj\u00ed o\u010dividn\u011b hodn\u011b co d\u011blat.<\/p>\n<h2>Nejv\u011bt\u0161\u00ed v\u00fdhodou je, \u017ee vy jako e-obchodn\u00edk ukazujete, \u017ee v\u00e1m na tom z\u00e1le\u017e\u00ed.<\/h2>\n<p>Nejv\u011bt\u0161\u00ed v\u00fdhodou SMS pr\u016fzkum\u016f je ji\u017e to, \u017ee z\u00e1kazn\u00edci sami obdr\u017e\u00ed SMS, proto\u017ee vy jako e-retailer ukazujete, \u017ee v\u00e1m z\u00e1le\u017e\u00ed na tom, \u017ee obdr\u017eeli sv\u016fj produkt a pokud m\u00e1te nap\u0159\u00edklad dodavatele, kter\u00fd d\u011bl\u00e1 m\u00e9n\u011b dobr\u00fd pro va\u0161e z\u00e1kazn\u00edky z\u00edskat sv\u00e9 zbo\u017e\u00ed, nap\u0159\u00edklad: Daleko do nejbli\u017e\u0161\u00edho doru\u010dovac\u00edho m\u00edsta nebo pokud agent vy\u010derp\u00e1, ale rutinn\u011b znamen\u00e1, \u017ee z\u00e1kazn\u00edk neobdr\u017e\u00ed zbo\u017e\u00ed, ale mus\u00ed j\u00edt vyzvednout zbo\u017e\u00ed n\u011bkolik kilometr\u016f daleko, m\u016f\u017eete ud\u011blat n\u011bco pro zlep\u0161en\u00ed t\u00edm, \u017ee za\u0161lete bal\u00ed\u010dky po\u0161tou prost\u0159ednictv\u00edm jin\u00e9ho p\u0159epravce, kter\u00fd nem\u00e1 stejn\u00fd probl\u00e9m s doru\u010dov\u00e1n\u00edm bal\u00edk\u016f va\u0161im z\u00e1kazn\u00edk\u016fm. To jsou jen n\u011bkter\u00e9 informace, kter\u00e9 lze z\u00edskat prost\u0159ednictv\u00edm sms pr\u016fzkumu.<\/p>\n<p><span>V\u00edtejte na kontaktov\u00e1n\u00ed n\u00e1s ohledn\u011b sms dotazn\u00edk\u016f ji\u017e dnes, m\u00e1me speci\u00e1ln\u00ed nab\u00eddky pro e-prodejce.<\/span><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00e1 dod\u00e1vka je v\u017edy stejn\u011b d\u016fle\u017eit\u00e1, \u017ee produkt doraz\u00ed rychle je nyn\u00ed jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch \u010d\u00e1st\u00ed p\u0159i \u017e\u00e1dosti spot\u0159ebitel\u016f. Dost\u00e1vat sms nebo e-mailov\u00fd\u2026<\/p>\n","protected":false},"author":0,"featured_media":11631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-1318.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/comments?post=24274"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24274\/revisions"}],"predecessor-version":[{"id":24275,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24274\/revisions\/24275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media\/11631"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media?parent=24274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/categories?post=24274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/tags?post=24274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}