{"id":24230,"date":"2019-09-20T12:19:00","date_gmt":"2019-09-20T10:19:00","guid":{"rendered":"https:\/\/examinare.ecommerce.theonlykroon.com\/?p=24230"},"modified":"2019-09-20T12:19:00","modified_gmt":"2019-09-20T10:19:00","slug":"optimal-ways-to-collect-customer-feedback-in-fast-food-restaurants","status":"publish","type":"post","link":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/news\/2019\/09\/20\/optimal-ways-to-collect-customer-feedback-in-fast-food-restaurants\/","title":{"rendered":"Optim\u00e1ln\u00ed zp\u016fsoby z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby z\u00e1kazn\u00edk\u016f v restaurac\u00edch rychl\u00e9ho ob\u010derstven\u00ed"},"content":{"rendered":"

Dnes je zp\u011btn\u00e1 vazba z\u00e1kazn\u00edk\u016f d\u016fle\u017eitou sou\u010d\u00e1st\u00ed marketingov\u00fdch aktivit v oblasti rychl\u00e9ho ob\u010derstven\u00ed. Cenn\u00e9 poznatky z\u00edskan\u00e9 od skute\u010dn\u00fdch klient\u016f a popisuj\u00edc\u00ed aktu\u00e1ln\u00ed situaci v podniku poskytuj\u00ed mana\u017eer\u016fm rozumn\u00e1 data o zlep\u0161ov\u00e1n\u00ed menu, j\u00eddla, z\u00e1kaznick\u00e9ho servisu a pr\u00e1ce obecn\u011b.<\/p>\n

\u00dakol p\u0159esv\u011bd\u010dit lidi, aby zanechali sv\u016fj n\u00e1zor nebo vyplnili pr\u016fzkum o rychl\u00e9m ob\u010derstven\u00ed, je v\u0161ak n\u00e1ro\u010dn\u00fd a nem\u011bl by b\u00fdt podce\u0148ov\u00e1n. P\u0159in\u00e1\u0161ej\u00ed pr\u016fzkumy na webov\u00fdch str\u00e1nk\u00e1ch a dotazn\u00edky uspokojiv\u00e9 v\u00fdsledky a jak m\u016f\u017eeme vyu\u017e\u00edt modern\u00ed technologie ke sb\u011bru kvalitativn\u011bj\u0161\u00ed zp\u011btn\u00e9 vazby co nejefektivn\u011bji?<\/p>\n

Co d\u011bl\u00e1 lidi odm\u00edtaj\u00ed v\u011bnovat sv\u016fj \u010das na z\u00e1kaznick\u00e9 pr\u016fzkumy?<\/h2>\n

Pom\u011brn\u011b n\u00edzk\u00e9 procento lze vysv\u011btlit dal\u0161\u00edm neodkryt\u00fdm faktem: polovina lid\u00ed si ani nev\u0161imne \u017e\u00e1dn\u00fdch informac\u00ed o pr\u016fzkumech. Nej\u010dast\u011bj\u0161\u00edmi d\u016fvody, pro\u010d lid\u00e9 odm\u00edtaj\u00ed sd\u00edlet zp\u011btnou vazbu, jsou nedostate\u010dn\u00e1 motivace (odm\u011bny, kter\u00e9 pova\u017euj\u00ed za nehodn\u00e9), nedostatek voln\u00e9ho \u010dasu a nadm\u011brn\u00e1 slo\u017eitost pr\u016fzkum\u016f. Kontaktujte n\u00e1s e-mailem.<\/a><\/p>\n

Z\u00e1rove\u0148 (a to je velmi d\u016fle\u017eit\u00e9 zd\u016fraznit) v\u00edce ne\u017e 85% z\u00e1kazn\u00edk\u016f rychl\u00e9ho ob\u010derstven\u00ed uvedlo, \u017ee by ur\u010dit\u011b poskytli zp\u011btnou vazbu, pokud by existoval pohodln\u00fd a snadn\u00fd zp\u016fsob, jak to ud\u011blat. To znamen\u00e1, \u017ee mnoho firem jednodu\u0161e ztr\u00e1c\u00ed p\u0159\u00edle\u017eitosti zlep\u0161it svou pr\u00e1ci a provoz v ur\u010dit\u00fdch lokalit\u00e1ch t\u00edm, \u017ee pou\u017e\u00edvaj\u00ed \u0161patnou metodu sb\u011bru zp\u011btn\u00e9 vazby nebo ji ned\u011blaj\u00ed v\u016fbec.<\/p>\n

Jak efektivn\u011b shroma\u017e\u010fovat zp\u011btnou vazbu z\u00e1kazn\u00edk\u016f rychl\u00e9ho ob\u010derstven\u00ed pomoc\u00ed Food Evaluator.<\/h2>\n

Food Evaluator syst\u00e9m byl vyvinut s ohledem na v\u0161echny v\u00fd\u0161e popsan\u00e9 v\u00fdzkumy a obsahuje pouze nej\u017e\u00e1dan\u011bj\u0161\u00ed a efektivn\u00ed funkce.<\/p>\n

    \n
  1. Umo\u017e\u0148uje zas\u00edlat pr\u016fzkumy p\u0159\u00edmo na emaily z\u00e1kazn\u00edk\u016f ru\u010dn\u011b nebo nastavit automatick\u00e9 zas\u00edl\u00e1n\u00ed syst\u00e9mem samotn\u00fdm p\u0159es ur\u010ditou skupinu z\u00e1kazn\u00edk\u016f nebo na z\u00e1klad\u011b ur\u010dit\u00e9ho spou\u0161t\u011b\u010de. T\u00edmto zp\u016fsobem oslov\u00edte klienty, kte\u0159\u00ed vyhazuje sv\u00e9 \u00fa\u010dtenky nebo nenav\u0161t\u00edv\u00ed va\u0161e webov\u00e9 str\u00e1nky (v\u0161imn\u011bte si, \u017ee to nen\u00ed m\u00e9n\u011b ne\u017e 50% va\u0161\u00ed z\u00e1kaznick\u00e9 z\u00e1kladny).<\/li>\n
  2. D\u00e1v\u00e1 mo\u017enost uspo\u0159\u00e1dat m\u00edsto spokojenosti z\u00e1kazn\u00edk\u016f ve va\u0161\u00ed restauraci rychl\u00e9ho ob\u010derstven\u00ed. Pr\u016fzkum je p\u0159edinstalov\u00e1n na tabletu a ka\u017ed\u00fd z\u00e1kazn\u00edk, kter\u00fd je ochoten se pod\u011blit o sv\u00e9 my\u0161lenky nebo zhodnotit pr\u00e1ci va\u0161eho za\u0159\u00edzen\u00ed, to m\u016f\u017ee ud\u011blat p\u0159\u00edmo na m\u00edst\u011b. Takto oslov\u00edte ty zanepr\u00e1zdn\u011bn\u00e9 lidi, kte\u0159\u00ed kdy\u017e n\u011bco neud\u011blaj\u00ed hned, tak to nikdy neud\u011blaj\u00ed v\u016fbec.<\/li>\n
  3. Odborn\u00edci z Food Evaluator p\u0159iprav\u00ed spr\u00e1vn\u00fd dotazn\u00edk, kter\u00fd neobsahuje zbyte\u010dn\u00e9 detaily, p\u0159in\u00e1\u0161\u00ed p\u0159esn\u00e9, relevantn\u00ed informace a je snadno pou\u017eiteln\u00fd ze strany z\u00e1kazn\u00edka. Nejen software, ale i samotn\u00e1 konstrukce dotazn\u00edku je velmi d\u016fle\u017eit\u00e1 pro z\u00edsk\u00e1n\u00ed po\u017eadovan\u00e9 zp\u011btn\u00e9 vazby.<\/li>\n<\/ol>\n

    Food Evaluator je kompletn\u00ed a komplexn\u00ed \u0159e\u0161en\u00ed pro p\u0159\u00edpravu ot\u00e1zek, shroma\u017e\u010fov\u00e1n\u00ed odpov\u011bd\u00ed z\u00e1kazn\u00edk\u016f a jejich anal\u00fdzu v automatick\u00e9m nebo poloautomatick\u00e9m re\u017eimu. V\u00fdhody nov\u00fdch technologi\u00ed umo\u017e\u0148uj\u00ed zachytit pozornost klient\u016f a odstranit v\u0161echny p\u0159ek\u00e1\u017eky na cest\u011b k u\u010den\u00ed, co lid\u00e9 skute\u010dn\u011b cht\u011bj\u00ed a pot\u0159ebuj\u00ed.<\/p>\n

    Kontaktujte n\u00e1s e-mailem.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Dnes je zp\u011btn\u00e1 vazba z\u00e1kazn\u00edk\u016f d\u016fle\u017eitou sou\u010d\u00e1st\u00ed marketingov\u00fdch aktivit v oblasti rychl\u00e9ho ob\u010derstven\u00ed. Cenn\u00e9 poznatky z\u00edskan\u00e9 od skute\u010dn\u00fdch klient\u016f a\u2026<\/p>\n","protected":false},"author":0,"featured_media":10851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-1276.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/comments?post=24230"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24230\/revisions"}],"predecessor-version":[{"id":24231,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/24230\/revisions\/24231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media\/10851"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media?parent=24230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/categories?post=24230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/tags?post=24230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}