\u00ab Zaj\u00edm\u00e1 se v\u00e1\u0161 mana\u017eer o v\u00e1\u0161 n\u00e1zor, kdy\u017e stanovuje pracovn\u00ed c\u00edle? \u00bb, \u00ab Jste sezn\u00e1meni se strategick\u00fdmi c\u00edli va\u0161\u00ed spole\u010dnosti a rozum\u00edte jim? \u00bb, \u00ab Vzhledem k\u00a0dokon\u010den\u00fdm \u00fakol\u016fm z\u00a0minul\u00e9ho t\u00fddne, co si mysl\u00edte, \u017ee v\u00e1m \u0161lo nejl\u00e9pe? \u00bb. Takov\u00e9 ot\u00e1zky se \u010dasto objevuj\u00ed zam\u011bstnanc\u016fm na obrazovk\u00e1ch. Obvykle jednou t\u00fddn\u011b nebo i n\u011bkolikr\u00e1t za m\u011bs\u00edc. Odpov\u011bdi na n\u011b nezaberou mnoho \u010dasu, ale pravideln\u011b poskytuj\u00ed veden\u00ed spole\u010dnosti cenn\u00e9 informace.<\/p>\n
Expresn\u00ed pr\u016fzkumy se staly nepostradatelnou sou\u010d\u00e1st\u00ed organizace pracovn\u00edho postupu na relativn\u011b kr\u00e1tk\u00e9 obdob\u00ed. P\u0159isp\u011bly vzniku nov\u00e9ho trendu, kter\u00fdm je management zalo\u017een\u00fd na datech. Modern\u00ed online technologie a mobiln\u00ed aplikace umo\u017enily kdysi komplikovan\u00e9 analytick\u00e9 n\u00e1stroje, prom\u011bnit v\u00a0jednoduch\u00e9 a p\u0159\u00edstupn\u00e9 i pro men\u0161\u00ed firmy s\u00a0limitovan\u00fdm rozpo\u010dtem. Kr\u00e1tk\u00e9 studie s\u00a0okam\u017eit\u00fdmi v\u00fdsledky pom\u00e1haj\u00ed managementu d\u011blat rozumn\u00e1 rozhodnut\u00ed ohledn\u011b v\u0161ech oblast\u00ed pracovn\u00edho procesu. Po\u010d\u00ednaje celkovou strategi\u00ed rozvoje a kon\u010d\u00ed ob\u010derstven\u00edm pro nadch\u00e1zej\u00edc\u00ed firemn\u00ed p\u00e1rty.<\/p>\n
Podle v\u00fdzkumu Spole\u010dnosti pro \u0159\u00edzen\u00ed lidsk\u00fdch zdroj\u016f (Society for Human Resource Management), 75% spole\u010dnost\u00ed prov\u00e1d\u00ed r\u016fzn\u00e9 pr\u016fzkumy pro z\u00edsk\u00e1n\u00ed informac\u00ed o spokojenosti a aktu\u00e1ln\u00edm rozpolo\u017een\u00ed sv\u00fdch zam\u011bstnanc\u016f. A\u010dkoli, v\u00a0nejlep\u0161\u00edm p\u0159\u00edpad\u011b se tyto pr\u016fzkumy prov\u00e1d\u00ed jednou nebo dvakr\u00e1t za rok a to zna\u010dn\u011b sni\u017euje jejich efektivitu. Pracuj\u00edc\u00ed i jejich veden\u00ed opravdu nev\u011b\u0159\u00ed ve zm\u011bny s\u00a0dlouhodobou perspektivou. Za takov\u00fdch okolnost\u00ed maj\u00ed expresn\u00ed pr\u016fzkumy z\u0159ejm\u00e9 v\u00fdhody, d\u00edky jejich pravidelnosti, jednoduchosti a rychlosti proveden\u00ed. Nav\u00edc, s\u00a0vhodn\u00fdm p\u0159\u00edstupem, tyto studie zlep\u0161uj\u00ed t\u00fdmov\u00e9 vztahy a podn\u011bcuj\u00ed spolupr\u00e1ci zam\u011bstnanc\u016f a d\u016fv\u011bryhodnost \u0159\u00edd\u00edc\u00edch pracovn\u00edk\u016f. Mnoho pracovn\u00edk\u016f oce\u0148uje p\u0159\u00edle\u017eitost pod\u011blit se o sv\u00e9 obavy bez negativn\u00edho dopadu na jejich m\u00edsto ve spole\u010dnosti \u010di celou kari\u00e9ru.<\/p>\n
Spole\u010dnost ze Seattlu (USA) pokl\u00e1d\u00e1 sv\u00fdm zam\u011bstnanc\u016fm jednu ot\u00e1zku t\u00fddn\u011b s\u00a0garanc\u00ed anonymity. M\u016f\u017ee se\u00a0vztahovat k\u00a0jak\u00e9mukoli aspektu, m\u00e9n\u011b \u010di v\u00edce v\u00fdznamn\u00e9mu. N\u00e1pady, jak zlep\u0161it z\u00e1kaznick\u00fd servis nebo to m\u016f\u017ee b\u00fdt ot\u00e1zka ohledn\u011b pohodlnosti nebo vhodnosti kancel\u00e1\u0159sk\u00e9ho vybaven\u00ed. Tento proces prob\u00edh\u00e1 pravideln\u011b, co\u017e umo\u017e\u0148uje mana\u017eer\u016fm okam\u017eit\u011b jednat, eliminovat st\u00e1vaj\u00edc\u00ed probl\u00e9my nebo nap\u0159\u00edklad vylep\u0161ovat slu\u017eby. Objevil se fakt, \u017ee zam\u011bstnanci, kte\u0159\u00ed pracuj\u00edc\u00ed d\u00e1lkov\u011b, jsou m\u00e9n\u011b spokojeni ne\u017e ti, kte\u0159\u00ed jsou na hlavn\u00edm pracovi\u0161ti v\u00fdkonu pr\u00e1ce p\u0159\u00edtomni. Jak vrchol\u00ed obchodn\u00ed sezona, tak se tento trend pouze potvrzuje. \u0158editel spole\u010dnosti dok\u00e1zal investovat v\u00edce prost\u0159edk\u016f do telekomunika\u010dn\u00edho za\u0159\u00edzen\u00ed. T\u00edmto zp\u016fsobem vy\u0159e\u0161il vznikaj\u00edc\u00ed probl\u00e9m a zv\u00fd\u0161il d\u016fv\u011bru zam\u011bstnanc\u016f ruku v\u00a0ruce s\u00a0efektivitou pr\u00e1ce.<\/p>\n
N\u011bkter\u00e9 spole\u010dnosti vyu\u017e\u00edvaj\u00ed expresn\u00edch pr\u016fzkum\u016f pravideln\u011b, aby sledovaly dopad n\u00e1lady zam\u011bstnanc\u016f na prodej a produktivitu. Zn\u00e1m\u00e1 spole\u010dnost v\u00a0Chicagu, spravuj\u00edc\u00ed n\u011bkolik mezin\u00e1rodn\u00edch maloobchodn\u00edch \u0159et\u011bzc\u016f, v\u00a0lo\u0148sk\u00e9m roce provedla podobnou studii. Provedla kr\u00e1tk\u00fd anonymn\u00ed pr\u016fzkum, d\u00edky kter\u00e9mu, byli mana\u017ee\u0159i spole\u010dnosti ka\u017ed\u00fd den informov\u00e1ni o n\u00e1lad\u011b zam\u011bstnanc\u016f, v\u00a0kter\u00e9mkoli z\u00a0jejich obchod\u016f. Spole\u010dnosti se potvrdilo, \u017ee spokojenost zam\u011bstnanc\u016f se v\u00a0r\u016fzn\u00fdch sez\u00f3n\u00e1ch a\u00a0r\u016fzn\u00fdch regionech odli\u0161uje. V\u00fdsledky pr\u016fzkum\u016f rovn\u011b\u017e uk\u00e1zaly, jak spokojenost zam\u011bstnanc\u016f ovliv\u0148uje prodej a spokojenost z\u00e1kazn\u00edk\u016f. Spole\u010dnost zjistila, \u017ee v\u00a0obchodech, kde jsou zam\u011bstnanci b\u011bhem dne v\u00a0dobr\u00e9 n\u00e1lad\u011b, indik\u00e1tory prodeje a z\u00e1kaznick\u00e1 loajalita je v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e v obchodech, kde jsou zam\u011bstnanci v\u00a0neutr\u00e1ln\u00ed nebo \u0161patn\u00e9 n\u00e1lad\u011b.<\/p>\n
Viceprezident jin\u00e9 Chicagsk\u00e9 spole\u010dnosti provedl p\u0159\u00edmo \u0161okuj\u00edc\u00ed objev po zaveden\u00ed expresn\u00edch pr\u016fzkum\u016f. Zjistil, \u017ee jeho zam\u011bstnanci neporozum\u011bli filozofii spole\u010dnosti a nemohli ji jasn\u011b vysv\u011btlit. V\u00fdsledky pr\u016fzkumu se staly p\u0159edpokladem pro detailn\u00ed vysv\u011btlen\u00ed podnikatelsk\u00fdch c\u00edl\u016f zam\u011bstnanc\u016f.<\/p>\n
V\u00a0oblasti expresn\u00edch pr\u016fzkum\u016f, stejn\u011b jako v\u00a0jak\u00e9koli jin\u00e9, je d\u016fle\u017eit\u00e9 porozum\u011bt v\u0161em nuanc\u00edm a detail\u016fm dan\u00e9 spole\u010dnosti pro z\u00edsk\u00e1n\u00ed relevantn\u00edch a spolehliv\u00fdch odpov\u011bd\u00ed. Nem\u011bli byste zapom\u00ednat, \u017ee nadm\u011brn\u00fd po\u010det ot\u00e1zek zam\u011bstnance pouze otr\u00e1v\u00ed. Krom\u011b toho, pokud by po vypln\u011bn\u00ed vy\u010derp\u00e1vaj\u00edc\u00edch ot\u00e1zek pr\u016fzkumu nenastalo dostatek kvalitativn\u00edch zm\u011bn nebo rozhodnut\u00ed, zam\u011bstnanci by byli zklaman\u00ed a efektivnost pr\u016fzkumu by byla minimalizov\u00e1na.<\/p>\n
Pokud m\u00e1te v\u00a0\u00famyslu vylep\u0161it produktivitu zam\u011bstnanc\u016f a kvalitu jejich pr\u00e1ce a jste o tom pevn\u011b rozhodnuti, pros\u00edm kontaktujte Examinare<\/a>. Pom\u016f\u017eeme V\u00e1m s\u00a0\u0159\u00e1dnou integrac\u00ed<\/strong> expresn\u00edch pr\u016fzkum\u016f do pracovn\u00edho procesu va\u0161\u00ed spole\u010dnosti<\/a>. Z\u00e1rove\u0148 V\u00e1m na\u0161i konzultanti poskytnou individu\u00e1ln\u00ed doporu\u010den\u00ed, jak organizovat komplexn\u00ed pr\u016fzkumy, analyzovat p\u0159ijat\u00e9 \u00fadaje a efektivn\u011b interpretovat v\u00fdsledky.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" \u00ab Zaj\u00edm\u00e1 se v\u00e1\u0161 mana\u017eer o v\u00e1\u0161 n\u00e1zor, kdy\u017e stanovuje pracovn\u00ed c\u00edle? \u00bb, \u00ab Jste sezn\u00e1meni se strategick\u00fdmi c\u00edli va\u0161\u00ed spole\u010dnosti a rozum\u00edte jim? \u00bb, \u00ab Vzhledem k\u2026<\/p>\n","protected":false},"author":0,"featured_media":8238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-64.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/13338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/comments?post=13338"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/13338\/revisions"}],"predecessor-version":[{"id":13339,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/13338\/revisions\/13339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media\/8238"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media?parent=13338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/categories?post=13338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/tags?post=13338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}