{"id":13324,"date":"2014-05-14T11:31:00","date_gmt":"2014-05-14T09:31:00","guid":{"rendered":"https:\/\/examinare.ecommerce.theonlykroon.com\/?p=13324"},"modified":"2014-05-14T11:31:00","modified_gmt":"2014-05-14T09:31:00","slug":"jak-vytvoit-skuten-dobr-sms-przkum","status":"publish","type":"post","link":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/news\/2014\/05\/14\/jak-vytvoit-skuten-dobr-sms-przkum\/","title":{"rendered":"Jak vytvo\u0159it skute\u010dn\u011b dobr\u00fd SMS-pr\u016fzkum?"},"content":{"rendered":"<p>Ka\u017ed\u00fdm dnem p\u0159ib\u00fdvaj\u00ed nov\u00ed u\u017eivatel\u00e9 mobiln\u00edch telefon\u016f a mnoz\u00ed z\u00a0nich se rad\u011bji zaj\u00edmaj\u00ed o sv\u016fj telefon, ne\u017e o sv\u016fj e-mail. Od roku 2009 jsme ve spole\u010dnosti Examinare rozeslali ji\u017e tis\u00edce SMS-pr\u016fzkum\u016f a to jak \u0161v\u00e9dsk\u00fdm, tak i mezin\u00e1rodn\u00edm respondent\u016fm. Technologie SMS-pr\u016fzkumu nab\u00edz\u00ed mnoho mo\u017enost\u00ed, jak ji vyu\u017e\u00edvat. M\u016f\u017eete nastavit automatick\u00e9 rozesl\u00e1n\u00ed dotazn\u00edk\u016f prost\u0159ednictv\u00edm e-mailu. S\u00a0SMS pr\u016fzkumem je mo\u017enost\u00ed neomezen\u011b a v\u00a0Examinare jsme jich pro V\u00e1s nashrom\u00e1\u017edili spoustu, t\u011bch do kter\u00fdch jsme aplikovali i na\u0161e slu\u017eby.<\/p>\n<h2>Z\u00e1kaznick\u00e9 pr\u016fzkumy v\u00a0podob\u011b SMS-pr\u016fzkum\u016f.<\/h2>\n<p>Textov\u00e1 zpr\u00e1va obvykle upout\u00e1 pozornost, a pokud prost\u0159ednictv\u00edm SMS po\u0161lete odkaz na v\u00e1\u0161 pr\u016fzkum, je to ne\u0161kodn\u00e9 a u\u017e v\u016fbec to nen\u00ed pl\u00fdtv\u00e1n\u00ed \u010dasem, jak by si n\u011bkdo mohl myslet. V\u011bt\u0161ina lid\u00ed reaguje na SMSky, kdy\u017e cestuj\u00ed dom\u016f z pr\u00e1ce, tr\u00e1v\u00ed \u010das v\u00a0autobusu, jedou metrem, nebo kdy\u017e je n\u011bkdo zrovna odv\u00e1\u017e\u00ed na ve\u010d\u00edrek. Pokud nav\u00edc zkombinujete SMS pr\u016fzkum s\u00a0n\u011bjakou odm\u011bnou, jako je nap\u0159\u00edklad jeden m\u011bs\u00edc slu\u017eby Premium zdarma nebo n\u011bco podobn\u00e9ho, v\u00fdrazn\u011b tak zv\u00fd\u0161\u00edte po\u010det odpov\u011bd\u00ed.<\/p>\n<h2>Jak rozeslat SMS-pr\u016fzkum, kdy\u017e nem\u00e1te k\u00a0dispozici telefonn\u00ed \u010d\u00edsla?<\/h2>\n<p>Pokud se rozhodnete vyzkou\u0161et SMS-pr\u016fzkum, asi nebudete disponovat v\u0161emi telefonn\u00edmi \u010d\u00edsly, na kter\u00e9 byste cht\u011bli pr\u016fzkum odeslat. M\u016f\u017ee to ale b\u00fdt pr\u016fzkum, kter\u00fd n\u00e1sleduje po n\u011bjak\u00e9m kurzu nebo po spole\u010densk\u00e9 ud\u00e1losti. Pro Examinare je snadn\u00e9 SMS zpr\u00e1vy jak odes\u00edlat, tak p\u0159ij\u00edmat. Pr\u016fzkumn\u00fd n\u00e1stroj m\u016f\u017ee automaticky rozeslat odkaz p\u0159\u00edjemc\u016fm a p\u0159ijmout SMS-odpov\u011b\u010f poslanou nazp\u011bt. T\u00edmto zp\u016fsobem v\u00e1m m\u016f\u017ee respondent odpov\u011bd\u011bt p\u0159\u00edmo ze sv\u00e9ho mobiln\u00edho telefonu.<\/p>\n<h2>Funguj\u00ed SMS-pr\u016fzkumy i na nov\u00fdch modelech telefon\u016f?<\/h2>\n<p>Na\u0161e technologie funguje na star\u0161\u00edch telefonech, kter\u00e9 byly vyrobeny roku 2001 a nov\u011bj\u0161\u00edch. Mo\u017en\u00e1, \u017ee vy osobn\u011b nem\u00e1te zku\u0161enosti s\u00a0r\u016fzn\u00fdmi druhy telefon\u016f, ale existuje velk\u00e1 spousta telefon\u016f a oper\u00e1tor\u016f, pro kter\u00e9 b\u011b\u017en\u00e9 SMS-pr\u016fzkumy nefunguj\u00ed. S\u00a0na\u0161\u00ed technologi\u00ed si nemus\u00edte d\u011blat obavy. Zajistili jsme, aby na\u0161e pr\u016fzkumy fungovaly na star\u00fdch telefonech i na t\u011bch nov\u011b vznikaj\u00edc\u00edch.<\/p>\n<h2>Automatick\u00e9 SMS-pr\u016fzkumy pro kontrolu dod\u00e1v\u00e1n\u00ed zbo\u017e\u00ed.<\/h2>\n<p>Je d\u016fle\u017eit\u00e9 b\u00fdt informovan\u00fd o spokojenosti z\u00e1kazn\u00edk\u016f s\u00a0dod\u00e1n\u00edm va\u0161eho zbo\u017e\u00ed. Z\u00a0tohoto d\u016fvodu by m\u011bl b\u00fdt SMS-pr\u016fzkum odesl\u00e1n ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi, kter\u00fd od V\u00e1s n\u011bco obdr\u017e\u00ed. Pokud z\u00e1kazn\u00edci nejsou s\u00a0dod\u00e1n\u00edm zbo\u017e\u00ed spokojeni, tak od nich ur\u010dit\u011b usly\u0161\u00edte. Ale pokud se v\u00e1m nap\u0159\u00edklad prodlou\u017eila dodac\u00ed lh\u016fta nebo nastaly n\u011bjak\u00e9 komplikace, tak t\u011b\u017eko z\u00e1kazn\u00edky informujete.<\/p>\n<h2>Ankety via SMS.<\/h2>\n<p>Mobiln\u00ed ankety nejsou tot\u00e9\u017e, co SMS-pr\u016fzkumy, ale mnoho organizac\u00ed se je rozhodlo vyu\u017e\u00edt. Examinare nab\u00edz\u00ed technologii, kterou naz\u00fdv\u00e1 \u201eMagic Polls\u201c, to je nov\u00e1 generace hlasov\u00e1n\u00ed. Respondenti mohou hlasovat jednodu\u0161e prost\u0159ednictv\u00edm mobiln\u00edho telefonu a jeho v\u00fdsledky se zobrazuj\u00ed v\u00a0re\u00e1ln\u00e9m \u010dase. <a href=\"https:\/\/www.examinare.cz\/magic_polls\/\" title=\"Snabbr\u00f6stningar\">Magic Polls\u2122 mohou b\u00fdt pou\u017eity v kombinaci s aplikac\u00ed Twitter a Website Polls<\/a>.<\/p>\n<h2>Stru\u010dn\u011b o tom, jak s SMS-pr\u016fzkumy za\u010d\u00edt.<\/h2>\n<p>Nejprve <a href=\"https:\/\/www.examinare.cz\/prices\/\" title=\"Priser\">si objednejte \u00fa\u010det p\u0159\u00edmo na internetu (na str\u00e1nce s cenami)<\/a> nebo n\u00e1s kontaktuje a my v\u00e1s provedeme procesem pro v\u00e1\u0161 specifick\u00fd projekt. Pro z\u00edsk\u00e1n\u00ed cenov\u00e9 nab\u00eddky nav\u0161tivte <a href=\"https:\/\/www.examinare.com\/cz\/contact\/#quotation\">tento odkaz<\/a>. Detailn\u011b vypl\u0148te formul\u00e1\u0159, abychom v\u00e1s mohli kontaktovat s nab\u00eddkou, kter\u00e1 spln\u00ed va\u0161e o\u010dek\u00e1v\u00e1n\u00ed. T\u011b\u0161\u00edme se, \u017ee n\u00e1\u0161 SMS-pr\u016fzkum pom\u016f\u017ee va\u0161\u00ed spole\u010dnosti vybudovat lep\u0161\u00ed \u0159e\u0161en\u00ed pro z\u00edsk\u00e1n\u00ed zp\u011btn\u00e9 vazby.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00fdm dnem p\u0159ib\u00fdvaj\u00ed nov\u00ed u\u017eivatel\u00e9 mobiln\u00edch telefon\u016f a mnoz\u00ed z nich se rad\u011bji zaj\u00edmaj\u00ed o sv\u016fj telefon, ne\u017e o sv\u016fj e-mail. Od roku 2009 jsme ve spole\u010dnosti\u2026<\/p>\n","protected":false},"author":0,"featured_media":7770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/examinare.ecommerce.theonlykroon.com\/wp-content\/uploads\/sites\/5\/2026\/10\/news-57.webp","_links":{"self":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/13324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/comments?post=13324"}],"version-history":[{"count":1,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/13324\/revisions"}],"predecessor-version":[{"id":13325,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/posts\/13324\/revisions\/13325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media\/7770"}],"wp:attachment":[{"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/media?parent=13324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/categories?post=13324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/examinare.ecommerce.theonlykroon.com\/cs\/wp-json\/wp\/v2\/tags?post=13324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}